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FLEUR DE FEU — MEMORIAL OF THE FALLEN


Fleur de Feu (1948) was Jacques Guerlain's first perfume after World War II. Translating to "flower of fire", the name seems to imply something powerful and burning which this delicate, fresh-honeyed and aldehydic floral scent is not.

The name reportedly was inspired by the idea of flowers rising from the flames, the latter illustrated by the bright white light of the aldehyde top note. Like any other country, France mourned its wounded and fallen soldiers after the war, and Jacques Guerlain himself lost his youngest son on the front. It has been suggested that his sadness over it explains why he didn't create another masterpiece in his later years. The tragic theme of the fallen of war was underscored by Fleur de Feu's bottle, which resembled a memorial column like the ones you find at the Panthéon, Paris' mausoleum for national heroes and heroines (pictured on the right).
(October 2015)


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