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GUERLAIN IN THE MEDIA


Guerlain's CEO wants to preserve the brand's patrimony
At a time when Guerlain discontinues most of its emblematic bottle designs, the brand's CEO, Laurent Boillot, declares that one of his three major concerns is the preservation of the Guerlain patrimony. "With almost 190 years of existence, the Guerlain history is rich," he says. According to him, when he arrived as CEO in 2007, there were no attempts to preserve the Guerlain patrimony. Read more at Les Echos
(September 2017)


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