A handful of renowned houses symbolize twentieth century French perfumery, Coty, Caron, Chanel, Lanvin and Patou. They all appeared in the Belle Époque or during Les Années Folles, with one exception: Guerlain, which was almost a century ahead. Still very much alive, Guerlain bears the label Entreprise du Patrimoine Vivant (Living Heritage Company), a mark of recognition of the French State. Pierre-François-Pascal Guerlain opened his first shop in 1828 on the rue de Rivoli where he sold imported soaps, vinegars, brushes and some cosmetic products, as well as his own creams, pomades and "Eaux de Cologne". The shop was moved to rue de la Paix in 1839, in those days the centre of Parisian elegance. Pierre-François-Pascal Guerlain didn't reach an agreement with the French distribution monopoly, so he decided to control the distribution of his goods himself. From his years as sales representative, he had acquired an international trading perspective, and he set up numerous agencies outside of Paris, in France, in Europe and in America.

The first shop on rue de Rivoli.

The shop on rue de la Paix in 1839 and later.

Seventy-five years and two generations later, the Guerlain name had reached a level of status in the field of beauty that made it natural to construct new premises on the very fashionable avenue des Champs-Elysées, still known as the world's most famous and beautiful boulevard with its clipped horse chestnut trees and the Arc de Triomphe posing at the end. The building was inaugurated in 1914, designed by architect Charles Mewès in the ornamented Art Nouveau style that was very much in vogue at the time. Back then, the shop area — comprising no fewer than seventeen different types of marble — was limited to the ground floor, while upstairs held offices and Jacques Guerlain's laboratory from where he often descended to ask clients about their tastes and opinions. Guerlain established the world's first beauty institute on the first floor in 1939, designed by Jean-Michel Franck, a French interior designer known for minimalist interiors decorated with plain-lined but sumptuous furniture made of luxury materials.

The house is now classified as a historical site. It was renovated by architects Andrée Putman and Maxime d'Angeac in 2005 and now bears the official name La Maison Guerlain. Among the striking and much admired characteristics were the "gold ribbon" made up of 350.000 golden tesserae covering walls and ceiling, and the "perfume organ", swung around a 10-foot-tall chandelier in the shape of an old-fashioned, gold-coloured atomizer bulb. In an aim to reinvent Maison Guerlain as the biggest and most fascinating perfume boutique in the world, Maison Guerlain has undergone a second and very extensive renovation in 2013, this time by luxury-boutique architect Peter Marino whom Guerlain asked to "bring his eye to bear on the antique section of the boutique and imagining the continuation of the story."

To carry out the project, Peter Marino has let himself be inspired by the marble walls and Art Deco of Guerlain's beauty institute from 1939. Described by Guerlain as "the new temple of beauty", Maison Guerlain now boasts a brand-new interior design. However, all classified objects have been preserved. The former pop-up store has been all covered with marble and connected with the 1914 boutique area. Contemporary and very youthful details have been added to this space in order to balance the ceremonial look of marble, displaying sections for makeup and men's fragrances. At the bottom, a monumental staircase leads to a new underground floor that houses Guerlain's restaurant, Le 68. The first floor has been completely redesigned with its corridor covered with shimmering silver and now presenting a small perfume bottle museum. The remaining rooms on this floor have been decorated with marquetry panels and a new "perfume organ" that harks back to the 1930s' Art Deco style. Next to this central space, a smaller room for private perfume consultations has been furnished. There is also a new "couture" area, reserved for scented gloves and silk accessories. The second floor still houses the beauty institute, largely left untouched by the renovation, except for more comfortable treatment cabines and a new orchid "winter garden" area.

The historic boutique. The renovation of Maison Guerlain hasn't affected any of the objects classified as historical, notably found in the small ground-floor boutique and the beauty institute on the second floor. Thus, the marble panels, counters and staircase in the historic boutique remain unchanged, while the ceiling has been covered with a ripple-effect mirror by the Haas Brothers, holding four new crystal chandeliers by Guerlain's long-time bottle maker, Baccarat. The visual effect of the room is reminiscent of the Hall of Mirrors at the Versailles castle, which is further strengthened by an immense, white plaster figure of Guerlain's revived Sun King logo looking out from the end wall. The central section of the floor has been altered. Now in light grey Calacatta marble, it displays the design of a flower in bloom to highlight the union between flower and fragrance. A new doorway has been opened up to the former pop-up store which is now all dressed in marble. One can choose between entering Maison Guerlain by either the historic or the modern area.

The modern area. In 2011, Guerlain took over the 100 square metres left to Maison Guerlain's entrance and made it into a vibrant, playful "pop-up" store. This space is now adjoined to the historic boutique and has been completely redesigned with white and grey marble covering floor and walls. The atmosphere is still very contemporary, with sleek, pure lines and artful bee bottle installations attached to the walls, but the omnipresent marble adds a more elegant and slightly palatial feel. Here, you find Guerlain's more "youthful" perfumes, as well as a corner for men's fragrances. A gigantic pair of eyes, which seems to follow you as you pass by its floating glass panel designed by Norbert Brunner, overlooks the makeup section. At the rear, a marble staircase leads to the new underground floor which houses the Guerlain restaurant, Le 68.

The mezzanine. Until the 2005 renovation by architects Andrée Putman and Maxime d'Angeac, there was no Maison Guerlain, only the small historic boutique on the ground floor, and offices upstairs. The first floor was integrated via a mezzanine, decorated with a striking "gold ribbon" consisting of 350.000 golden tesserae covering walls and ceiling. The mezzanine of the new Maison Guerlain now features an equally impressive shimmering silver and mirror effect with a built-in gallery that exhibits a small part of Sylvie Guerlain's collection of vintage Guerlain bottles. On the end wall, architect Peter Marino has constructed an art installation called "Infinity Bottle", made from bee bottle stoppers. Guerlain has dubbed this area "La Galerie des Glaces" after Versailles' famous mirror hall.

The central area. After the 2005 renovation, expanding the boutique space considerably, the central area of Maison Guerlain became the first floor. Here, you found the eye-catching perfume organ as well as the entire range of perfumes. The new renovation of Maison Guerlain hasn't changed this. The perfume organ is now shaped like a giant Art Deco lotus, while the walls are covered with warm-toned marquetry, handmade by Maitre d'Art Lison de Caunes to imitate the drapery pattern of the bee bottle. Along the walls, Guerlain's exclusive collections and the most precious perfume editions are displayed, like the majestic Baccarat bottle, L'Abeille de Guerlain. Part of the floor has been removed to give an open view to the space below where the pop-up store once was, and up into a seven metre long light shaft in which magnified golden bees are hovering. The bees are actually a reprise of Gérard Cholot's installation "Le Vol des Abeilles" from Guerlain's 180th anniversary in 2008. Now, however, they are not balloons but made of gilded metal. To compensate for the floor space reduction, the wall that once separated the central room from the consultation room next door has been torn down.

The consultation room. Next to the central space on the first floor of Maison Guerlain where the lotus-shaped "perfume organ" is situated, a smaller room for private perfume consultations has been furnished. This room is decorated with marquetry and two luminous walls using 500 bee bottles with golden liquid. Here, you will have your own choice of many different cords and ribbons to decorate a purchased bee bottle.

The couture room. Although Guerlain remains a perfume and beauty house, Maison Guerlain has launched a few couture items that complement perfumery well. First, a range of gloves that come scented with either Mitsouko or La Petite Robe Noire. Thierry Wasser has developed special formulas that keep the gloves scented for at least one year. Perfumed gloves are a time-honoured craft product that became popular in France during the 17th century, as a means to conceal the smell of the hands. Guerlain has also reintroduced its silk scarves with motifs related to the brand, with a variant for men now being offered. Silk fans to be sprayed with Eau de Parfum are offered here as well. In this corner of the house, artistic plaster wall panels are laid out in a manner that imitates parchment, one of many references to Jean-Michel Franck's beauty institute.

The restaurant. "All the senses must be stimulated by beauty and the extraordinary," says Guerlain about its renovated house. The new restaurant, Le 68 by Michelin-starred chef Guy Martin, takes you to the sense of taste, naturally linked to fragrance. The menu offers a selection of dishes, cakes and drinks inspired by Guerlain's perfumes. You can have a La Petite Robe Noire patisserie and a Habit Rouge or Shalimar tea, and cakes and teas can be bought to bring home. The décor of the restaurant is inspired by the 1939 tapestry still found at Guerlain's beauty institute. The tabletops, designed by Peter Dayton, zoom in on Guerlain's favourite raw materials, rose, jasmine, iris, ylang-ylang, vanilla and tonka bean.

The Champs-Elysées shop in 1914.

The Champs-Elysées shop around 1950.

Window displays at the Champs-Elysées shop from the 1960s and 1970s.

Maison Guerlain after the renovation in 2005.

As the lease on the rue de la Paix shop could not be renewed, Guerlain opened a new shop at place Vendôme in 1935. Jacques Guerlain's son Jean-Jacques, who was the company's manager after Gabriel and Pierre Guerlain, recounts how in 1925 the owner of the building in rue de la Paix was furious to have lost a horse race to one of Guerlain's horses, and therefore refused to renew the lease. By that time, Guerlain had already inaugurated its new Champs-Elysées premises.

Guerlain's ongoing success has since then brought about an expansion of the line of Parisian boutiques, from rue de Passy in 1957 to the Guerlain Parfumeur boutique on the rue Saint-Honoré in 2016. Outside of Paris, Guerlain has seven boutiques: three in USA, two in Canada, one in Tokyo and one in Moscow. All Guerlain boutiques are modelled to evoke a particular atmosphere which may best be described by Baudelaire: "There, all is order and beauty, luxury, peace, and pleasure." In a similar way, the Guerlain staff follows a manifest philosophy of hospitality, enthusiasm and reliability. "We make what we're good at, and we sell what we make," is an old Guerlain motto.

The shop at place Vendôme in 1935.

Some dates
1798: Pierre-François-Pascal Guerlain is born. 1817: Pierre-François-Pascal Guerlain gets his first job as salesman for Maison Briard, maker and seller of perfumes. 1828: Pierre-François-Pascal Guerlain opens his first shop on the rue de Rivoli. 1834: Aimé Guerlain, Pierre-François-Pascal Guerlain's first son, is born. 1839: Pierre-François-Pascal Guerlain moves his shop to the rue de la Paix. 1842: Guerlain becomes purveyor to the Grand Duchess of Bade, the Grand Duchess of Wurtemberg and to Her Majesty the Queen of the Belgians. 1853: Guerlain presents Eau de Cologne Impériale and becomes purveyor to Empress Eugénie, Napoléon III's wife. 1862: Pierre-François-Pascal Guerlain leaves his establishment to his son Aimé. 1864: Pierre-François-Pascal Guerlain dies. 1874: Jacques Guerlain, a nephew to Aimé, is born. 1878: Aimé Guerlain and his brother, Gabriel, enter into a partnership, with Gabriel as the administrator of the company. After that, it becomes a tradition to split the artistic and executive tasks between the male members of each Guerlain generation. 1889: Aimé Guerlain creates Jicky. 1890: Jacques Guerlain creates his first perfume, Ambre. 1894: Aimé Guerlain hands over the ownership of the Guerlain company to his brother Gabriel, and Jacques Guerlain enters as the company's third perfume creator. 1895: Jacques Guerlain creates his first commercial fragrance, Le Jardin de Mon Curé. 1897: Jacques Guerlain becomes co-owner of the company. 1900: Raymond Guerlain, a nephew to Jacques Guerlain, is born. In today's language he would become Guerlain's artistic director, conceiving several iconic perfume bottles in collaboration with prominent crystal designers. 1910: Aimé Guerlain dies. 1914: The new premises on avenue des Champs-Elysées are inaugurated. 1925: Shalimar is presented at the Exposition des Arts Décoratifs in Paris. 1935: A new shop at place Vendôme replaces the rue de la Paix shop. 1937: Jean-Paul Guerlain is born. 1937: The Eau de Cologne format is introduced for the feminine perfumes with Cachet Jaune EdC. The EdC format is later extended to Shalimar, Mitsouko, Jicky, L’Heure Bleue, and Vol de Nuit. 1939: Guerlain establishes the world's first beauty institute on the first floor of its Champs-Elysées address. 1943: The factory at Bécon-les-Bruyères is demolished by bombs. 1947: A new factory is opened at Courbevoie. 1955: Jacques Guerlain presents his last perfume, Ode, in collaboration with his grandson Jean-Paul. 1957: A third shop is opened on the rue de Passy. 1958: Jean-Paul Guerlain becomes Guerlain's fourth creator. 1959: Jean-Paul Guerlain creates his first solo-perfume, Vetiver for men. 1963: Jacques Guerlain dies. 1965: A Guerlain shop is opened on the rue de Sèvres. 1969: Sculptor Robert Granai collaborates in the creation of the Chamade bottle, his first design in a long list of Guerlain bottles. 1981: The Parfum de Toilette format is introduced with Nahéma PdT, combining the weight of Parfum with the radiance of Eau de Toilette. The format is extended to Shalimar, Jicky, L'Heure Bleue, Mitsouko and Chamade in 1986 and 1987. PdT was later renamed EdP. 1985: A Guerlain shop is opened on the rue Tronchet. 1989: A Guerlain shop is opened at La Tour Montparnasse. 1992: Sylvaine Delacourte enters as Guerlain's fragrance evaluator to work with Jean-Paul Guerlain as well as external perfumers, and Guerlain introduces for the first time a masculine Eau de Parfum with Héritage EdP. 1992: A Guerlain shop is opened on the rue Bonaparte, closing in 2003. 1993: A high-technology factory is opened at Orphin. 1994: Guerlain joins LVMH. 1996: Guerlain releases its first perfume officially signed by a perfumer outside the Guerlain family, Champs-Elysées by Olivier Cresp. 1996: Guerlain opens its first French shop outside of Paris in Toulouse, closing in 2001. 1998: Guerlain presents its first limited edition perfume, Guerlinade by Jean-Paul Guerlain, to commemorate the 170th anniversary of Guerlain. 1999: The Aqua Allegoria line is launched. 2000: Guerlain opens department store shops in Galeries Lafayette and Le Bon Marché, breaking the long-standing rule of only allowing exclusive Guerlain boutiques to sell its products inside Paris. 2002: Jean-Paul Guerlain retires, leaving external perfumers to compose fragrances for Guerlain, coordinated by Sylvaine Delacourte. 2002: A short-lived Guerlain shop is opened on the rue Saint-Honoré. 2005: The Champs-Elysées premises are renovated and renamed La Maison Guerlain. Guerlain presents two special perfume lines, Les Parisiennes and L'Art & la Matière, the latter by external perfumers. Called The Exlusives, these lines are sold only in Guerlain's own shops. 2008: The Exclusive perfume line Les Elixirs Charnels is launched. 2008: For the first time, Guerlain introduces a Parfum concentration for men: Habit Rouge L'Extrait. 2008: Thierry Wasser is designated Guerlain's fifth in-house perfumer, and the first non-Guerlain descendent to hold this position. 2009: Guerlain launches the Exclusive perfume line Une Ville, Un Parfum, as well as an Exclusive fragrance called La Petite Robe Noire. 2009: A Guerlain shop is opened on the rue des Francs-Bourgeois. 2010: LVMH expels Jean-Paul Guerlain due to an unfortunate remark he made on French television. 2012: The Exclusive perfume trio Les Déserts d'Orient is launched. 2013: A Guerlain shop is opened inside Cour des Senteurs near Versailles, closing in 2016. 2013: A Guerlain shop is opened in Beaugrenelle shopping centre. 2013: Maison Guerlain is renovated and reinvents itself as the world's largest beauty purveyor. 2014: Thierry Wasser re-creates a large selection of historic Guerlain perfumes, using all the original ingredients, to be discovered at Maison Guerlain's vintage workshop. 2016: Guerlain opens its first shop dedicated entirely to perfume, on the rue Saint-Honoré in Paris. 2016: Guerlain introduces a major design makeover for the bottles in the classic range, feminine as well as masculine.

Bombing of the factory at Bécon-les-Bruyères, September 1943, and reconstruction and inauguration of a new factory at Courbevoie in 1947.

A photo of Maison Guerlain, celebrating the Allied victory in 1945. World War II had been particularly disturbing for Jacques Guerlain. His youngest son, Pierre, was fatally wounded in combat at the age of twenty-one. Will Inrig, research intern at L'Osmothèque, explains that Jacques' grief was so overwhelming that he stopped creating for two years. In 1942 he returned with the perfume Kriss. The following year, the company’s factory in Bécon-les-Bruyères was demolished by bombs. It wasn't until after the war that a new factory was built at Courbevoie.

Then, as the war drew to a close, Jacques Guerlain’s situation worsened when rumours spread of his apparent collaboration, all essentially unfounded. According to Will Inrig, Jacques fell into a depression, and although he continued to work during the last eighteen years of his life, he created very little. Jacques Guerlain's first new creation after World War II was Fleur de Feu ("flower of fire"). It came in a bottle that resembled a memorial column, and the floral aldehyde fragrance reportedly was inspired by the idea of flowers rising from the flames.

In 1945, American G.I.s visited Maison Guerlain to bring home the scent of Paris. Here, a sales lady is demonstrating L'Heure Bleue to a couple of young and obviously excited soldiers.

"It's not the name that makes the value of a perfume," said a French magazine advertisement from 1930 (pictured on the left), "it's the perfume that makes the name. Therefore our name is our most precious possession: and we don't have any first name." This slogan was published by Guerlain to confront any confusion with a Parisian perfume firm called Marcel Guerlain which had no connection to the Guerlain family. Guerlain brought a successful lawsuit against the firm whose name was subsequently changed. In the 1970s, the self-confidence of Guerlain is stronger than ever (pictured on the right).

A new era
Guerlain is no longer a family firm since it was handed over to the world's largest luxury goods conglomerate LVMH in 1994. Jean-Pierre Guerlain, former president of the supervisory board of Guerlain and main shareholder of the family company, argued that the future in a more and more competitive industry would be best assured within a huge and wealthy group. Despite obvious advantages of a global business model, it felt scandalous to long-time Guerlain followers. Most were unhappy with the first post-LVMH release, the 1996 sweet mimosa floral Champs-Elysées, composed by Olivier Cresp whose entry was selected over that of Jean-Paul Guerlain. Their worst fears were that the venerable perfume house would move away from its uncompromising creativity towards products designed solely for profit, and that LVMH's compliance with European health regulations should impair the beauty of classic and new creations. Thierry Wasser openly admits that it's not an easy task to make perfumes within the standards of IFRA and the constraints of global marketing.

Helped by the influx of funds from LVMH, Guerlain began to work on a reinforcement of its image as one of the world's most prestigious perfume brands. With more than 800 different perfumes created, the catalogue represents an enormous olfactory heritage and Guerlain wanted to enliven and showcase its rich history while still creating new fragrances. In the following years, some of Jacques Guerlain's long-forgotten perfumes were being reissued in a series of "vintages", beginning with Liu in 1994, all presented in their original crystal bottle designs. Guerlain also started a new tradition of making perfumes with temporary availability, meant for a specific occasion and sold in collectible presentations, the first being Muguet, since 1998 a yearly recurring symbol of spring offered only in May. "One of my dreams, which I couldn't live out, was to renew the 'haute parfumerie', to copy the universe of haute couture, where each woman could be proud to own a perfume created for her alone," Jean-Paul Guerlain explained. "Utopia, of course, because the structures of today's society and the fierce competition cannot sustain it. Still, we have begun this play of exclusivity by launching perfumes in limited edition as poetic celebrations like the one of cherry blossoms in Japan that we have commemorated with Cherry Blossom. Or, in France, a Muguet on the occasion of the 1st of May that is for sale for only three days."

The transition from being "very French" into a modern high-profile house was really set in motion in 2005 with the opening of Maison Guerlain where whole new perfume lines were announced. In step with the market's increasing interest in luxury, Guerlain's creative speed has accelerated considerably over the past two decades, from one perfume every four years to ten new formulas annually. After some difficult years Guerlain has found its way, not least with the worldwide launch in 2012 of La Petite Robe Noire which has become one of the best-selling perfumes on the market. In 2009, in the wake of the financial crisis, Guerlain worked out a vast development plan that included a revived image of the flagship perfume Shalimar, a higher and more communicative visibility on social media, a strengthened position in China, Russia and the Middle East, an extensive renovation of Maison Guerlain and an overall ambition to be the leading perfume brand in Paris ahead of Dior and Chanel. According to Guerlain's president, Laurent Boillot, there's a potential for having between twenty-five and thirty Guerlain boutiques inside Paris, and he wants Guerlain to be "the haute couture of perfumery".

However, meeting the complex demands of today's luxury market while staying creative isn't an easy job. "Today, we are sitting on two chairs — the heritage chair, and the new chair — and both feel somewhat uncomfortable," says Thierry Wasser.

Aqua Allegoria. The Aqua Allegoria collection was started in 1999 and gained instant success as "simpler forms of Guerlain". This line is particularly dear to its initial architect, the botanical enthusiast Jean-Paul Guerlain, because taken as a whole, it imitates "a walk in the garden" with its olfactory impressions from various flowers, herbs and fruits. Two new Allegoria eaux are launched each spring, to date thirty-six in total, but only Herba Fresca and Pamplelune from the first batch proved successful enough to retain in the catalogue.

L'Art & la Matière. With a pun on the French expression "l'art et la manière", the art and manner, this line is devoted to creative reflections on raw materials. Inspired by the niche trend in perfumery, the line has often been regarded as "un-Guerlain", slightly pretentious and lacking the boldness that otherwise characterizes the house, although each fragrance has its enthusiasts. The collection was started as a trio in 2005 but keeps growing and currently includes Rose Barbare, Angélique Noire, Cuir Beluga, Bois d'Arménie, Cruel Gardenia, Tonka Impériale, and Néroli Outrenoir. In 2011, Spiritueuse Double Vanille was incorporated into the line. Iris Ganache was the first L'Art & la Matière fragrance to face discontinuation, in 2012, followed by Myrrhe & Délires in 2015. In 2016, Guerlain launches its tenth L'Art & la Matière fragrance, called Néroli Outrenoir, combining bright neroli and smoky black tea.

Les Parisiennes. This collection, introduced in 2005 in connection with the opening of Maison Guerlain and from the outset only available in Paris, hence its name, revives earlier one-shots that were still too much in demand to be abandoned altogether. Presented in small bee bottles, the collection currently gathers six fragrances: L'Heure de Nuit, Mademoiselle Guerlain (formerly La Petite Robe Noire Modèle No.2), Nuit d'Amour, Mon Précieux Nectar, and Promenade des Anglais (formerly Aqua Allegoria Figue-Iris). Owing to diminished popularity or restrictions on ingredients the following have been retired: Plus Que Jamais Guerlain, Chant d'Arômes Parfum, Metalys (formerly Metallica), Guerlinade, Quand Vient l'Été (formerly Voile d'Été), Purple Fantasy, Philtre d'Amour, Attrape Cœur (formerly Guet-Apens), Vetiver Pour Elle, Cherry Blossom, Mayotte (formerly Mahora), and Liu.

Les Parisiens. The Parisienne line used to contain three "Parisiens", masculine fragrances. In order to give them a more distinctly masculine look than that of the petite bee bottles, these have now been moved into square wooden framed bottles that fit Jean-Paul Guerlain's two Arsène Lupin fragrances. Hence, a separate line of masculine Exclusives has emerged: Derby, L'Âme d'un Héros (formerly Coriolan), Chamade Pour Homme, Arsène Lupin Dandy and Arsène Lupin Voyou. In 2016, Guerlain has discontinued L'Âme d'un Héros and Arsène Lupin Dandy.

Les Elixirs Charnels. Following the success of the L'Art & la Matière series, in 2008 Guerlain presented an EdP collection inspired by the principal olfactive families: Oriental Brûlant, Chypre Fatal, Gourmand Coquin, Floral Romantique and — standing out from the naming premise — French Kiss. The woody Boisé Torride was discontinued in 2015, followed by Oriental Brûlant in 2016.

Les Déserts d'Orient. In 2012, Thierry Wasser ventured to faraway horizons to make Guerlain-inspired renditions of Middle Eastern perfumery, with assertive takes on rose, resins, spices and wood. Exotically named, the trio features Encens Mythique d'Orient, Rose Nacrée du Désert and Songe d’un Bois d'Été. The line has been supplemented with the less costly Les Absolus d'Orient, comprising Santal Royal and Ambre Éternel.

Independent Exclusives. Outside of both the classic catalogue and the exclusive lines, Guerlain continuously launches special one-off editions, of new, existing or discontinued perfumes, that are neither advertised nor widely distributed. In 2012, Guerlain presented a sumptuous Baccarat crystal sculpture called L'Abeille aux Ailes Argent ("bee with silver wings"). It contained a reissue of Jean-Paul Guerlain's Metallica as a follow-up of two earlier L'Abeille perfumes. On the occasion of the 2013 renovation of Maison Guerlain, Parfum du 68 was presented, housed in a black crystal version of the mythic tortoise bottle which was first used for the inauguration of Guerlain's Champs-Élysées address in 1914. In 2016, Guerlain has released a quartet of scents inspired by the four seasons. Housed in quadrilobe bottles decorated by Paris-based Brazilian designer Janaïna Milheiro, each fragrance is priced at 16.000 €.

Some images courtesy of

elysees francois vendome