PERFUMES BY JEAN-PAUL GUERLAIN




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MASCULINES

Back when cosmetic products were reserved for royals and nobles, fragrance divided only the classes, not the sexes. It was with the introduction of fashion in the early 1900s that fine perfumes became strictly for ladies, made mostly by men. Compared to what perfumers have come up with for women since then, masculine fragrances are habitually a colourless affair hidden at the back of the bathroom cabinet. Jean-Paul Guerlain wished to be an exception and let the creativity of the house be reflected in men's wardrobes. He had understood that the Guerlinade accord really wasn't more gender-specific than a tarte au citron or a Monet painting. So had his predecessors. Jicky was at its release embraced mainly by male customers, Mouchoir de Monsieur was specifically made for gentlemen, and many of Jacques Guerlain's perfumes would today be perceived as unisex. However, when Jean-Paul Guerlain took over as nose, men didn't dare buy Jicky anymore, and Mouchoir de Monsieur was unavailable in shops. Standing on the shoulders of the great Guerlain cologne tradition, he added all good things from the catalogue's great feminines and has in his time made men smell sweet, fresh, ambery, leathery and spicy. His works proved Guerlain's profound art to be walking the thin line that separates the feminine from the masculine.


Mouchoir de Monsieur
1904
Jacques Guerlain
Fougère
Vetiver
1959
Jean-Paul Guerlain
Woody, spicy
Habit Rouge
1965
Jean-Paul Guerlain
Oriental, woody
Derby
1985
Jean-Paul Guerlain
Fougère, chypre, leather
Héritage
1992
Jean-Paul Guerlain
Woody, spicy
Coriolan
1998
Jean-Paul Guerlain
Chypre, woody
Chamade Pour Homme
1999
Jean-Paul Guerlain
Chypre, floral, spicy
L'Instant de Guerlain Pour Homme
2004
Béatrice Piquet
Woody, gourmand
Guerlain Homme
2008
Thierry Wasser
Aromatic, woody
Arsène Lupin Dandy
2010
Jean-Paul Guerlain
Woody, leather
Arsène Lupin Voyou
2010
Jean-Paul Guerlain
Aromatic, woody
L'Homme Idéal
2014
Thierry Wasser
Woody, aromatic, gourmand

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