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NE M'OUBLIEZ PAS — HISTORIC NAME FOR NEW EXCLUSIVE


Guerlain has released a new perfume whose availability is strictly limited to the Champs-Elysées boutique in Paris. Called Ne m'Oubliez Pas ("forget me not"), its name is taken from the brand's historic lipstick, introduced in 1870 as the world's first lipstick.

In English, Forget-me-not is the name of a number of species of flowering plants in the genus Myosotis, and therefore some people are speculating that the new perfume is related to this flower. With their tender, blue-coloured appearance, Forget-me-nots are often associated with romance and affection. In French, however, no flower is called Ne m'Oubliez Pas. The name Forget-me-not was copied from the flower's German name, "Vergissmeinnicht", which has since been translated into several other languages, but never into French.

Described as an enveloping fruity-floral and liqueur-like fragrance with woody, chypre, and amber facets, and a spicy-fresh top note of cumin and plum, the scent comes in Parfum concentration. The plum theme is echoed in the colour of the juice and the bottle's tassel. The design of the label elegantly evokes the Arc de Triomphe which crowns the Champs-Elysées boulevard. Like Le Bouquet de la Mariée, the perfume is sold in the 125 ml quadrilobe bottle, but at a significantly lower price, namely 500 €.
(September 2015)


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