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VETIVER POUR ELLE RETURNS AS CARMEN LE BOLSHOÏ

It's becoming increasingly important for European luxury brands to promote themselves on specific markets around the world, and one strategy for doing so is to issue special editions aimed at particular cities or department stores. For Russia, more specifically Moscow, Guerlain now launches its fourth Le Bolshoï edition. Called Carmen, the new edition is linked to the Bolshoi theatre celebrating its 240th anniversary this year with a performance of the Carmen opera.


While the two first Le Bolshoï editions were reissues of an existing fragrance, namely the jasmine perfume Les Secrets de Sophie, last year we saw a completely new composition for Le Bolshoï Black Swan, combining fresh floral notes with milky sandalwood. For Carmen Le Bolshoï, Guerlain describes it as a bold and original composition by Thierry Wasser, who has made an ode to vetiver with feminine floral notes.

Say feminine vetiver fragrance, and any Guerlain follower will think of Jean-Paul Guerlain's Vetiver Pour Elle. And indeed, Carmen Le Bolshoï proves to be a reissue of Vetiver Pour Elle!

When Jean-Paul Guerlain created Vetiver Pour Elle in 2004, it was only meant as a one-off eye-catcher limited to French airport shops. "I wanted a perfume of contrasts, energy and gentleness. Nothing contrived or niche," explained Jean-Paul Guerlain. The scent, an EdT with white flowers mixed with vetiver, pink pepper and white musk, proved so popular that Guerlain decided to reissue it as a Parisienne in 2007. After a few years, it was withdrawn for good, to many people's regret, as the scent beautifully covered the need for freshness in the range of Guerlain feminines.

The new Le Bolshoï edition of Vetiver Pour Elle is labelled as an EdP, but the scent doesn't appear one bit altered or intensified compared to the original EdT. The only difference is that the colour of the juice has been changed from green to yellow. It comes in the usual 60 ml Prestige atomizer, this time decorated with a red and black label that alludes to the Carmen universe. For this exclusive edition, the price is 300 €. Vetiver Pour Elle certainly isn't an inexpensive airport fragrance any more.
(October 2015)


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