Guerlain's boutique on the Place Vendôme in Paris is currently closed and will remain so for two years, while the building undergoes extensive renovation. The Place Vendôme boutique is the brand's most historic location after Maison Guerlain on the Champs-Elysées. It opened in 1935, as the lease on the rue de la Paix shop could not be renewed. Jacques Guerlain's son Jean-Jacques, who was the company's manager after Gabriel and Pierre Guerlain, recounts how in 1925 the owner of the building in rue de la Paix was furious to have lost a horse race to one of Guerlain's horses, and therefore refused to renew the lease. By that time, Guerlain had already inaugurated its new Champs-Elysées premises.
Due to the closing of the Place Vendôme boutique, Guerlain has opened a new shop a bit further down the rue Saint-Honoré.
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