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HISTORIC GUERLAIN BOUTIQUE RECONSTRUCTED AT NEW LOCATION


In 2015, Guerlain announced that the Vendôme boutique in Paris, the brand's most historic address other than Maison Guerlain on the Champs-Elysées, would be closed for two years while the building underwent a renovation. As a temporary substitute, the brand opened its first Guerlain Parfumeur boutique a bit further down the rue Saint-Honoré.

However, the former Vendôme boutique is never going to reopen, because in the meantime LVMH has turned the entire building into a Louis Vuitton flagship store. Instead, the Guerlain Parfumeur boutique will relocate to a new address on the place Vendôme in September 2017. The original 1935 marble interior from the historic shop has been preserved to feature in the new boutique.
(May 2017)


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