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NAHÉMA PARFUM DISCONTINUED


Every year Guerlain releases ten new perfume formulas, so we understand that regular discontinuations are necessary to make room for new perfumes. However, when one of the catalogue’s most beautiful and classic perfumes is being discontinued, we feel mildly shocked.

The Parfum version of Nahéma, Jean-Paul Guerlain’s fiery rose fragrance from 1979, is no longer available in Guerlain’s webshop, and Guerlain confirms that the perfume is taken out of production as of January 2016. The less concentrated EdP version is still available.

Nahéma was never the commercial success it was meant to be, not least due to a completely inadequate ad campaign. Many found the scent "un-Guerlain" as it was maybe too powerful a rose to allow people to grasp the oriental Guerlinade undercurrent. "I think Nahéma needs time,” said Jean-Paul Guerlain. Now that Nahéma has had that time, it stands as so much the more timeless, the mother of the countless fruity-floral fragrances that followed in its wake. But sadly not timeless or popular enough to stay around forever. It's time to stock up! (Just keep in mind that the olfactive quality of rose absolute is known as deteriorating fairly quickly during ageing.)
(November 2015)


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