Award for re-created vintages
Guerlain received Olfactorama's Prix du Focus, awarded to projects that keep the passion for perfumery alive. The project in question was Thierry Wasser and Frédéric Sacone's reconstruction of fifty historic Guerlain perfumes by all four generations of perfumers from the Guerlain family, from Pierre-François-Pascal Guerlain's Pois de Senteur (1840) to Jean-Paul Guerlain's Parure (1975). The project makes Guerlain the only perfume house ever to show the world what vintage perfumery smelled like, before the IFRA forced perfumers to restrict their use of many vital raw materials.
Fourteen scents discontinued, ten new created
In 2015, Guerlain has discontinued fourteen scents, and also announced the discontinuation of Nahéma Parfum as of January 2016. Particularly the latter will be greatly missed. "The Guerlain history is made up of almost 800 olfactive creations, but unfortunately it is impossible to keep them all," explains Guerlain's customer service department. The following perfumes have been discontinued: the Une Ville, Un Parfum quintet, Shalimar Parfum Initial, Shalimar Parfum Initial L'Eau, Eau de Shalimar, L'Instant Magic, Guerlain Homme EdT, Habit Rouge Sport, Idylle Eau Sublime, Elixir Charnel Boisé Torride, and Myrrhe & Délires.
In October 2015, Guerlain reached its yearly goal of releasing ten new fragrances. Luca Turin said that "Guerlain surely ought to slow down and do better," but 2015 has given us a few very good Guerlain scents. The following fragrances were launched: La Petite Robe Noire Eau Fraîche, Aqua Allegoria Teazzurra, L'Homme Idéal Cologne, Shalimar Cologne, Mon Exclusif, Le Bouquet de la Mariée, Le Plus Beau Jour de ma Vie (the EdP version of the latter), Habit Rouge Dress Code, Ne m'Oubliez Pas, and lastly the fragrance "Flacon Tortue", a reworking of Parfum du 68 for the reissued Baccarat tortoise bottle.
The year also witnessed a reissue of Vetiver Pour Elle from 2004, renamed Carmen Le Bolshoï to serve as this year's Moscow exclusive. In addition, we got the usual yearly edition of Muguet, as well as a long list of special bottle editions for La Petite Robe Noire and Shalimar. Finally, Petit Guerlain was offered in a 100 ml atomizer edition.
2015 marked the anniversaries of two Guerlain classics, namely Habit Rouge (50 years) and Shalimar (90 years). While the Habit Rouge anniversary was celebrated with a gorgeous new flanker, called Habit Rouge Dress Code, Guerlain chose not to pay special attention to Shalimar. All we got was the standard EdP bottle with a new packaging, apart from an unattainable 10,500 € giant edition, made in just 17 pieces.
Guerlain breaking its own luxury price record
During the past decade, the price of Guerlain deluxe editions has skyrocketed, and in 2015 the brand broke its own record. The reissue of the Baccarat crystal tortoise bottle, containing a reworked version of Parfum du 68, went for 9,500 €, which makes it Guerlain's most costly perfume edition, at least compared to its relatively small size of 60 ml.
See all Guerlain news 2015