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ORIENTAL DESIGN


Guerlain likes to play with its own vast history, and adapt vintage concepts for new products. One example is the reuse of the shape of the 1937 bow tie bottle (a.k.a. the Coque d'Or bottle) for the fragrance Mon Exclusif. With Santal Royal, a scent dedicated to the Middle Eastern market, we have found an even older reference: the golden label on Santal Royal's black bottle reprises an arabesque on the lid of Guerlain's La Poudre C'est Moi, a face powder dating back to 1925.

La Poudre C'est Moi was scented with Shalimar, which debuted the same year, and Shalimar being Guerlain's most famous oriental fragrance, it makes sense that the brand eyed an opportunity to reuse this look for a new fragrance inspired by the Orient. In reality though, the design of La Poudre C'est Moi had nothing to do with the Orient, but was inherently French, made in pure Louis XIV style. The name "La Poudre C'est Moi" was in fact a paraphrasing of a well-known Louis XIV quote, "L'√Čtat, C'est Moi". The Sun King emblem of Louis XIV is one of Guerlain's historic logos, which was revived in 2013.

The forthcoming sequel to Santal Royal, called Ambre √Čternel, features a similar arabesque label design, but with a new motif that is unmistakably Middle Eastern.
(December 2015)


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