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L'HEURE BLEUE AND MITSOUKO SUSPENDED FOR MONTHS WHILE BEING REFORMULATED


We have noticed that L'Heure Bleue and Mitsouko Parfum and EdP have been unavailable in Guerlain's webshop for a while. In a very open-hearted and meticulous letter, Guerlain's customer service department explains that significant olfactive changes were observed in the latest production batches of these four fragrances, and that after conducting several analyses, lab technicians were able to conclude that a specific raw material from one of Guerlain's suppliers was causing this change.

The letter further says that olfactive variations from year to year in raw materials are normal, but that the recent change was found to be too severe to justify further production and sale of L'Heure Bleue and Mitsouko. As a consequence, the brand has decided to suspend the production of these fragrances for several months, while Thierry Wasser "puts all his talent and passion into readjusting the formulas of L'Heure Bleue and Mitsouko," in order to restore their original olfactive spirit. "It is our adherence to high quality, transparency and the service that we owe to our customers that has made us come to this decision," Guerlain says.

We feel very sorry for Guerlain about the situation, not least because Thierry Wasser recently put a great deal of effort into reformulating Mitsouko EdP, making it smell more marvellous than ever.

As the EdT versions of L'Heure Bleue and Mitsouko don't contain the ingredient in question, these fragrances will remain to be purchased. See letter
(January 2016)


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