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THERE ARE ACTUALLY NO FLANKERS TO LA PETITE ROBE NOIRE EDP


Each year since 2012, when La Petite Robe Noire was launched on the international market, Guerlain has released a new limited edition bottle of this popular scent. Making special bottle editions of an existing fragrance is an economical way for a brand to maintain consumers' attention in an inundated market, and to inspire the excitement of bottle collectors and brand enthusiasts.

However, these bottle editions are often marketed in a confusing way, with subtly differing ways of describing the fragrance notes (for instance "black cherry" instead of "cherry"), even though the formula is unchanged, leading many websites to mistake them for new juices and flankers of the original fragrance. The confusion further increased last year when La Petite Robe Noire EdP was advertised as "Ma Première Robe". As a consequence, people tend to think that a seemingly endless list of La Petite Robe Noire flankers exists. In reality, the La Petite Robe Noire family counts only five different versions: EdP, Parfum, EdT, Couture, and Eau Fraîche. Guerlain has announced a sixth version, called "Intense", to come out this year.

Illustrated here are the limited edition bottles of La Petite Robe Noire EdP since 2012, all of them containing the same fragrance. Note that in 2012, the limited edition bottles were a trio. Read more about the different versions of La Petite Robe Noire
(March 2016)


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