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LATEST GUERLAIN DISCONTINUATIONS


The Guerlain catalogue is currently undergoing some adjustments. The Parisienne collection has found a new member called Promenade des Anglais, which is an EdP version of Aqua Allegoria Figue-Iris from 2008. At the same time, the two Parisiennes Cherry Blossom and Mayotte have been discontinued.

Cherry Blossom was originally created by Jean-Paul Guerlain as a limited edition in 1999, inspired by the traditional Japanese springtime festival of sakura. The fragrance found a particularly rapt audience in Japan where fresh, clean scents are revered, and its popularity spawned yearly limited editions and flankers. The flankers to Cherry Blossom stopped after 2009, however the original EdT was reissued in the Parisiennes line in 2011. According to Guerlain boutique staff, Cherry Blossom never gained noteworthy popularity as a Parisienne.

Mayotte entered Les Parisiennes in 2006 as a reissue of Jean-Paul Guerlain's Mahora from 2000. A rich floral confection of frangipani, tuberose, ylang-ylang, jasmine, sandalwood, and vanilla, Mahora was chiefly the antithesis to the 1990s' aquatic perfume trend. The fragrance was deleted from the catalogue painfully early and is today famous as Guerlain's biggest miss, a reminder of Jean-Paul Guerlain's epicurean passion and defiance of marketing analyses. The fragrance was among the guilty pleasures of a few Guerlain admirers and couldn't but make you smile, with its sweet, sunny accord of exotic flowers and coconut rum.

Last but not least, Guerlain has discontinued the Parfum version of Nahéma. Often called the Daughter of Fire, strong-willed and fiery, Nahéma wasn't loved by all. Yet its captivating beauty, with perfect features like a rose in bloom, was unquestionable, and an example to many. Nahéma Parfum is survived by her less extravagant sister, Nahéma EdP.
(February 2016)


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