Each year sees approximately twenty new fragrance launches by Guerlain, half of which are reissues or limited edition bottles. Of the latter, most are made for the Shalimar and La Petite Robe Noire lines. Making limited edition bottles is one of the very affordable ways for fragrance brands to keep up the sales momentum, as it doesn't involve the design of a new fragrance, bottle, and marketing campaign, nor any trademark applications.
In 2016, we get a second limited edition bottle for Shalimar Souffle de Parfum, with splashes of blue and turquoise paint applied to the front (pictured to the right). We wonder why Guerlain never issues limited edition bottles for its masculine fragrances. We'd love a collectible L'Homme Idéal bottle, wouldn't we?
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