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A SWEETER LA PETITE ROBE NOIRE INTENSE


Guerlain has announced a new addition to its successful La Petite Robe Noire line, named "Intense" and nicknamed "Ma Robe Sous le Vent", featuring a deep blue juice and a Marilyn Monroe dress pictograph. The scent is described as a mix of cotton candy, blackcurrant, raspberry, bergamot, rose, jasmine, orange blossom, white musk, vanilla, sandalwood and patchouli.

The brand already disclosed the creation of the new fragrance last year, stating that it was designed to excite the North American market. William Lescure, president of Guerlain Canada, explained that while La Petite Robe Noire is an international hit, with three bottles sold every minute in the world, it’s not sweet enough for North American tastes.

“When you smell it, you smell North America,” he said about the new version. "It is a completely new fragrance," Sylvaine Delacourte continued, "with a new orchestration, nothing to do with the others. The other formulations are too dark for the North American market, with licorice, black tea, vanilla — North Americans like things more luminous, easier. They like scent to be cleaner, fruitier and less dark.” Via Belleza y Salud.
(June 2016)


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