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LA SUCRINADE


Guerlain has announced a new addition to its successful La Petite Robe Noire line, called "Intense", which features a deep blue juice and a Marilyn Monroe dress pictograph. The scent is described as a mix of cotton candy, blackcurrant, raspberry, bergamot, rose, jasmine, orange blossom, white musk, vanilla, sandalwood and patchouli.

The infantilization of perfumery, with sweet fruit, cotton candy, caramel, and chocolate, began with Mugler’s Angel (1992), igniting a pandemic for which no cure has yet been found. Lancôme launched La Vie Est Belle to immediate success two decades later, the same year as the international release of La Petite Robe Noire, and it seems that Guerlain, like most other brands, has been in constant competition with Lancôme's blockbuster caramel floral ever since, issuing sugar bombs like French Kiss, Mon Exclusif, Le Bouquet de la Mariée, and now, La Petite Robe Noire Intense.

Today we know that Guerlain was actually ahead of its time, with the less-than-lucrative Les Elixirs Charnels (2008), Mon Précieux Nectar (2009), La Petite Robe Noire Modèle No.2 (2011), and Shalimar Parfum Initial (2011). The last decade’s trends haven’t been kind to the Guerlinade, so maybe it’s time for Sylvaine Delacourte to come up with a new word. I vote for "Sucrinade". "Maltolinade" just doesn’t have the same ring to it as "Musquinade" did. Read more about La Petite Robe Noire
(June 2016)


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