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THE BEE SPRAYS STILL GOING STRONG


Guerlain is phasing out the refillable golden canisters, replacing them with the standard bee spray bottle. The bottles come with a new, streamlined label design, using the clean geometric Futura font. In addition, the label features the gilded Sun King logo. The Sun King, the Futura font and the cursive brand name logo all represent historic Guerlain design elements.

At the same time, Guerlain discontinues the EdP version of Chamade.

The bee atomizer first appeared in 1992, thus actually predating the latest design of the refillable canisters. It was initially meant for the Eaux Fraîches, but was subsequently used for Petit Guerlain, Après l'Ondée, Chant d'Arômes, Mouchoir de Monsieur, and Parure as well, and in 2013 for Jardins de Bagatelle. In addition, it was used for the limited editions L'Insolente (formerly Precious Heart) and Place Rouge (formerly Quand Vient la Pluie). Recently, the bee atomizer has also become the bottle for the home fragrances. Read more about Guerlain's bottles


(June 2016)


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Some images courtesy of guerlain.com


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