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GUERLAIN'S CURSIVE LOGO


Since 1828, Guerlain has redesigned its brand name logo several times. It has even been common practice to have different logo designs in use at the same time. As Maison Guerlain underwent its first restoration in 2005, Guerlain reintroduced the rounded cursive logo, which most fans know from Shalimar’s bottle stopper, for the new exclusive lines and for the bee bottles. This logo dates back to the Belle Epoque era and can still be seen on Maison Guerlain’s facade. Later, the logo also appeared on the bottles for Idylle (2009) and La Petite Robe Noire (2012). In 2011, the logo was used for the masculine Eau de Toilette bottle for Habit Rouge and Vetiver.

This year, Guerlain changes the look of its masculine range, which will now come with the geometric sans-serif logo first seen on L'Instant de Guerlain in 2003, and launched more broadly in 2013. Read more about Guerlain's packaging design
(July 2016)


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