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GUERLAIN'S NEW MASCULINE DESIGN


Guerlain is changing the design of its masculine line, rendering it uniform with the classic "Habit Rouge" bottle and adding coloured faux wood caps that match the exclusive Parisien collection. Shown here is the new look for Habit Rouge EdT, EdP, L'Eau, and Dress Code, Vetiver and Vetiver Extrême, Héritage EdT and EdP, L'Instant de Guerlain Pour Homme EdT and EdP, and Guerlain Homme EdP and L'Eau Boisée. Luckily, Dress Code proved successful enough to not be just a limited edition.



Shown here is the new packaging for L’Instant de Guerlain Pour Homme EdP (50 ml). Compared to my old bottle (2008), I don’t detect any olfactive difference, apart from a certain lightness and brightness that may only derive from the fact that the new juice comes straight from the factory and still needs some ageing to smell really good. Unlike the other masculines, the box label of L’Instant de Guerlain Pour Homme retains the original font design.


The decision to standardize the masculine packaging could be both a cost-cutting measure as well as a way to adopt the streamlined, minimalist appearance of niche perfumery. It means that only three masculine bottle designs are left in the Guerlain catalogue: the "Habit Rouge" bottle, the L'Homme Idéal bottle, and the Parisien bottle. (Mouchoir de Monsieur will still be the only masculine scent sold in the bee spray bottle.)
(July 2016)


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