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THE NEW GUERLAIN LABEL DESIGN


This year, Guerlain completes a major changeover of the look of its feminine fragrance range, moving all EdT and EdP into the bee atomizer, save L'Heure Bleue, Mitsouko, Shalimar, Aqua Allegoria, La Petite Robe Noire, Terracotta Le Parfum, Mon Guerlain, and the Exclusives. At the same time, the label of the bee atomizer has been redesigned. The new design is cleaner than the previous one, with more empty space and using the geometric Futura font. In addition, the label features the gilded Sun King logo. The Sun King, the Futura font and the cursive brand name logo all represent historic Guerlain design elements.
(July 2017)


Read more about the change of Guerlain's bottles


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