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GUERLAIN PACKAGING CHANGES 2016


During the last few weeks, Guerlain has revealed some packaging design changes for several fragrances.

The refillable golden canisters are being replaced by the standard bee atomizer. At the same time, the label for the bee atomizer has been redesigned to reflect a cleaner look, featuring the Sun King logo which Guerlain revived in 2013. The design of the label for the quadrilobe bottle has had a similar makeover to afford a more homogeneous look to the brand.

The masculine line has been rendered uniform with the classic "Habit Rouge" bottle, adding coloured faux wood caps. Only the bottles for the L'Homme Idéal line, the Parisien line, and Mouchoir de Monsieur are unchanged.

The Exclusives have been re-dressed in a dark amethyst leather box decorated with a bas-relief of the Sun King logo. For the L'Art & la Matière bottle, a new on/off bulb atomizer design has been introduced. The old bulb atomizer design had a serious issue with leakage, which the on/off functionality should solve. Unlike the previous design, the new atomizer is non-removable. As a consequence, you'll no longer be able to decant the fragrance into refillable travel sprays. Also, the golden metal strip carrying the name of the fragrance now features the Sun King logo as well as the revived 1930s' Futura font, which Guerlain has adopted recently for most of its presentations.
(August 2016)


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