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GUERLAIN'S BOTTLE REVOLUTION


Guerlain informs us that its current packaging adjustments not only affect the golden canisters and the masculine line, but that an entire bottle revolution is going on, extending to the feminine fragrances as well. The changes include a replacement of several of the classic Parfum bottles by the standard quadrilobe bottle, while the Parfum version of Idylle is being discontinued altogether.

"At a time when most perfumers did not think of bottles as anything but a simple container, my ancestors quickly understood the subtle relationship that linked the bottle and its precious contents," Jean-Paul Guerlain wrote in the foreword to the colossal reference book, Guerlain Bottles Since 1828. However, as a consequence of Guerlain's standardisation of its packaging, there's very little left of Robert Granai's prolific bottle designs.

Edit: Guerlain says that the staff was misinformed about the Vol de Nuit and Chamade Parfum bottles, which apparently will not be changed. Only the Parfum bottles for Samsara, Champs-Elysées and L'Instant de Guerlain will be replaced by the standard quadrilobe bottle, while Idylle Parfum is discontinued.
(August 2016)


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Some images courtesy of guerlain.com


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