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NEW L'ART & LA MATIÈRE BULB ATOMIZER


Guerlain has introduced a new on/off bulb atomizer design for the L'Art & la Matière line, featuring a dark amethyst colour. The old bulb atomizer (left) had a serious issue with leakage, which the on/off functionality should solve. Unlike the previous design, the new atomizer is non-removable. As a consequence, you'll no longer be able to decant the fragrance into refillable travel sprays.

In addition, the golden metal strip carrying the name of the fragrance now features the Sun King logo as well as the revived 1930s' Futura font, which Guerlain has adopted recently for most of its presentations. The amethyst colour of the bulb atomizer matches a new leather box design, used across all of Guerlain's Exclusive lines.

Shown below is the original bottle design, for which you could choose freely between a screw cap, a standard atomizer, and the bulb atomizer.


(August 2016)


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