THE PRICE THAT DOUBLED IN 10 YEARS
Guerlain has just raised the price of its three remaining Parisien fragrances (Derby, Chamade Pour Homme, and Arsène Lupin Voyou) from 185 € to 210 €. The price increase is significantly higher than Guerlain's usual annual price increase, which is around 5 € on fragrances.
In 2006, a 125 ml Parisienne bottle of Derby (pictured left) was priced at 130 €. With the current price of 210 € for 100 ml, it means that the price of Derby has doubled in just ten years. By comparison, the consumer price index of France has risen 17 percent in the same period.
Exclusivity is now very exclusive.
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