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GUERLAIN'S LE BOLSHOÏ 2011-2016


It's becoming increasingly important for European luxury brands to promote themselves on the Russian market. One strategy for doing this is to issue special editions limited to Russian luxury goods retail. Since 2011, each year Guerlain has launched a Russian-only perfume edition, named after the famous Bolshoi theatre in Moscow.

First came Le Bolshoï, meant to celebrate the reopening of the Bolshoi theatre after extensive renovation. The fragrance was a reissue of Les Secrets de Sophie (2009), a rich jasmine composition with violet leaf and incense. The following year the same fragrance was issued with the new name Le Bolshoï La Traviata. In 2013, the theme was Red Square, aptly named Place Rouge, carrying a reissue of Thierry Wasser's fragrance Quand Vient la Pluie (2007). Le Bolshoï Black Swan from 2014 was the first in the series to feature a new composition, made up of milky sandalwood, citrus, and fresh floral notes.

In 2015, Le Bolshoï was called Carmen, commemorating that the Bolshoi theatre in Moscow celebrated its 240th anniversary with a performance of the Carmen opera, itself celebrating its 140th anniversary since its debut in Paris in 1875. The fragrance was a reissue of Vetiver Pour Elle from 2004.

Guerlain's Le Bolshoï 2016 edition is named Prima Ballerina, containing a reissue of Randa Hammami's Moscow (2009) from the discontinued City series.
(October 2016)


Some images courtesy of guerlain.com


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