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MON GUERLAIN MAKES THE QUADRILOBE BOTTLE WORLD-FAMOUS


Perfume aficionados marvel at Guerlain's legendary bottle art, yet only three of the historic bottle designs are known to the general public: the bee bottle (the Aqua Allegoria variant), the Shalimar bottle (somewhat modernized), and the heart-shaped stopper bottle (in which La Petite Robe Noire is housed).

Now, with the advent of Mon Guerlain, the brand's first major feminine launch since La Petite Robe Noire in 2012, we find another of the old flacons coming into mainstream distribution, namely the quadrilobe bottle. For this release, Guerlain has turned it into an atomizer, with a clear plastic cap embellished with an embossed gold band. "An iconic bottle: a tribute to elegance and modern femininity," says Guerlain. Thanks to Angelina Jolie, who is the face of the marketing campaign, the quadrilobe bottle will soon achieve the fame it deserves.

Inspired by chemistry laboratory glassware, the quadrilobe bottle is one of Guerlain's most geometric and handsome designs, created in 1908 by Aimé Guerlain’s brother, Gabriel, for the perfume Rue de la Paix. This scent was the only one ever issued by Pierre Guerlain, Jacques’ older brother. The stopper of the bottle looks like a quatrefoil ("quadrilobe" in French) or a champagne cork. The quadrilobe bottle has mainly been known as the bottle for Jicky, but it was really a standard bottle, having contained most Guerlain fragrances. Guerlain eventually issued a refillable bulb atomizer version of the bottle, the so-called Prestige Atomizer, which has been used for several limited edition fragrances. The quadrilobe bottle has recently been used for Le Bouquet de la Mariée, Ne m'Oubliez Pas, Le Bouquet de la Reine, and the Four Seasons collection, as well as for a coloured bottle series made for existing fragrances.
(January 2017)


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