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WASSER & JELK: JOYEUSE TUBÉREUSE


Just six months after the latest addition to the L'Art & la Matière line, Néroli Outrenoir, Guerlain launches the line's 11th member, called Joyeuse Tubéreuse. With heady notes of tuberose, lily, jasmine, and sandalwood, it's described as "surprisingly fresh, airy and luminous."

The scent is officially co-authored by Thierry Wasser and Delphine Jelk, and it marks the first time that Jelk's name is mentioned on Guerlain's website, although her first work for Guerlain was La Petite Robe Noire in 2009. Sylvaine Delacourte has already said that "no one has the monopoly" at Guerlain, but this is a new kind of transparency about who actually makes what in the Guerlain lab. Traditionally, only the appointed master perfumer has been stated as the creator of Guerlain’s fragrances. Since his entry as perfumer at Guerlain, Thierry Wasser has generally been pushing the brand towards a much greater openness about facts that are usually regarded as trade secrets within the fragrance industry, not least those concerning reformulations and changes in raw materials.

With the launch of Joyeuse Tubéreuse, Guerlain replaces the former bulb atomizer with a non-removable standard spray, together with a new cap design that matches the Parisien line. Many customers found the bulb design inadequate.
(February 2017)


Some images courtesy of guerlain.com


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