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THIERRY WASSER: "YOU CANNOT BE AN AUTISTIC DICTATOR IN THE CREATIVE WORLD"


Portuguese Vogue recently interviewed Thierry Wasser about the difficult balance between listening to the past, listening to himself, and listening to the world around him. He explains how being Guerlain's master perfumer is different from just being a perfumer, especially in the areas of respecting the heritage and sourcing and controlling raw materials. "It's a honorific title I guess, but I take it very seriously," he states, emphasizing that his intimate relationship with Jean-Paul Guerlain helped him getting a good start at Guerlain.

Thierry Wasser says that he listens carefully to the marketing team and all other people who may know more about the Guerlain brand than he does himself. "You cannot be an autistic dictator in the creative world," he says. "Do you think I came out with the Petite Robe Noire concept? Of course not! It's definitely a girl idea. There's a girl hidden behind this Petite Robe Noire, and it was the marketing director, Ann Caroline Prazan, who came with that idea. I didn't really get it immediately, but I thought actually, after a little bit of reflection, that it was a very cool idea that a beauty house will hijack a fashion icon like a little black dress."

Lastly, he is asked what he thinks of making flankers. "I think actually it's very funny to play with a theme," he says. "Of course there's a business behind it. But I'm not a business man. But if other brands or the industry goes that way, and people have fun with those different expressions, I'm cool with that." See the interview
(March 2017)


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