GUERLAIN'S SHALIMAR WAS NOT THE FIRST SHALIMAR
When Guerlain launched its now iconic perfume Shalimar, the name was already taken by Dubarry Perfumery Co., an English cosmetics brand established during World War I (not to be confused with an American cosmetics brand named Du Barry). A legal battle ensued, forcing Guerlain to temporarily relabel the perfume for export with its stock catalogue numbers, "No.90", "No.91" and "No.92".
Shown here is an ad for Dubarry's Crème Shalimar, a scented hand cream "for those who want hands of refinement, culture and charm." The first known ad for Crème Shalimar is from 1919, thus predating Guerlain's Shalimar. Dubarry's Shalimar included other scented products, like face powder, complexion cream, manicure preparations, and brilliantine.
During the later part of the colonial era, Europe was entranced by all things foreign and exotic, which was widely made use of in commercials. According to the hand cream ad, the Shalimar name was taken from a traditional Kashmiri song: "Pale hands I loved beside the Shalimar... Pale hands, pink tipped, like Lotus buds that float on those cool waters where we used to dwell."
The Dubarry factory in Hove, situated on the south coast of England, is now transformed into an apartment complex, but you can still find the original Shalimar name on the building's facade. Read more about Dubarry's Shalimar
Credit: Photos by mikeyashworth on Flickr, Shalimar by Guerlain blog, and Hove In The Past blog.
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