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MUGUET 2017


It's not that Guerlain's Muguet 2017 isn't truly pretty, with its light green silk ribbon, gold bugle beads, faux lilies of the valley, and a little pearl and Swarovski crystal hiding inside a flower bell, it’s more that it's hard to countenance the fact that its bottle, normally used for the Eaux de Rituel, is mass-produced and thus associated with the lowest retail price of Guerlain’s entire fragrance catalogue, namely 81 € for 125 ml. Muguet, on the other hand, is priced at 430 €.

"Among our customers there are, of course, a small number of passionate and highly educated people, but many are just looking for a rare perfume. These are the same people who buy limited editions in fashion or design," says Guerlain’s marketing director. Let's hope that next year's edition is made for the passionate and highly educated.



(April 2017)


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