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THE REMAINS OF GUERLAIN'S BOTTLE ART


Once known for its prolific and varied bottle art, today Guerlain aims at a uniform look for both its feminine and masculine lines. It reflects a style in niche perfumery where brands sell all of their scents in the same bottle in order to show that what counts is the juice, not the packaging. Also, uniform bottles are much cheaper for fragrance brands to produce and pack than individualized designs.

In the Jacques Guerlain era, it was common practice at Guerlain to reuse the same bottle for different perfumes. It wasn't until Jean-Paul Guerlain took over that every new fragrance came with a unique bottle design. As such, Guerlain's recent standardisation of packaging follows both a historic and a modern trend.

Now, the brand replaces the individual Parfum bottles for Samsara, Champs-Elysées and L’Instant de Guerlain with the standard quadrilobe bottle, and the individual EdT and EdP spray bottle designs for Samsara, Champs-Elysées, L’Instant de Guerlain, L'Instant Magic, Insolence and Idylle with a frosted-glass version of the standard bee atomizer. Above, you can see what is left of Guerlain’s bottle designs. Note that among the classic feminine bottle designs, only the quadrilobe bottle, the heart-shaped stopper bottle, the Shalimar bottle, the Vol de Nuit bottle, and the Chamade bottle remain. We assume that it’s only a question of time before the latter two disappear too. Get them while you can! Read more about Guerlain's bottle standardisation
(April 2017)


Some images courtesy of guerlain.com


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