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L'IMAGINAIRE DU FLACON


At its 180th anniversary in 2008, Guerlain issued a promotional brochure explaining the brand's signature ingredients and bottle designs. According to the brochure, Guerlain has become a symbol of the durability of haute parfumerie and an authority in the world of arts, "both on the olfactory level and in terms of its artistic bottles, without which the fragrance would not be able to acquire its magic."

Time flies and trends change quickly at Guerlain. In 2017, the brand discontinues most of its individual bottle designs, replacing them with uniform standard bottles. We hope it doesn't mean that the fragrances will lose their magic. See the brochure
(July 2017)


Read more about Guerlain's bottles


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