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STREAMLINED GUERLAIN: OLD BOTTLES FOR CONTEMPORARY SCENTS


This year, Guerlain completes a major changeover of the look of its fragrances, replacing almost all individual bottle and box designs with uniform packaging. It reflects a style in niche perfumery where brands sell all of their scents in the same bottle and box in order to show that what counts is the juice, not the packaging. Also, uniform bottles and boxes are much cheaper for fragrance brands to produce and pack than individualized designs.

It's interesting to note that Guerlain has decided to use two of its oldest bottle designs, namely the bee bottle (1853) and the quadrilobe bottle (1908), for what is now termed the Contemporary Feminine Collection.

Perhaps on the most positive side, using the standard 30 ml quadrilobe bottle means reduced ml prices. You now save 20 percent per ml on Samsara and Champs-Elysées Parfums, and 40 percent on L’Instant de Guerlain Parfum.

Photos by Guerlain and jade_alicia_ and fragranceswap on Instagram. Read more
(August 2017)


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