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NEW BOX DESIGN


Guerlain has changed its packaging design several times during its 189 year history, which is a useful rule of thumb for dating a vintage Guerlain perfume. In addition to these general packaging designs, there have been various independent styles, such as the white box for the bee bottle, or special designs for export. In the 1980s, Guerlain began to issue unique box designs for each of its contemporary and bestselling fragrances, and later also for limited editions. As of 2017, the brand has reverted to uniform packaging for all fragrances except for the so-called pillar fragrances (Shalimar, Aqua Allegoria, La Petite Robe Noire, L'Homme Idéal, and Mon Guerlain).

A very minimalistic design, the box for the heritage fragrances (Jicky, Après l’Ondée, L’Heure Bleue, Mitsouko, Vol de Nuit, Chant d’Arômes, Chamade, Nahéma, Jardins de Bagatelle) is now all white with a square gold label, while the boxes for the contemporaries (Samsara, Champs-Elysées, Insolence, L’Instant de Guerlain, L’Instant Magic, Idylle) are individually coloured. The boxes for the masculine range, which were introduced in 2016, are grey with a coloured label, except for Habit Rouge whose box is all red. Read more about Guerlain's bottles and boxes
(October 2017)


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