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CUSTOMIZABLE GUERLAIN


A few of Guerlain's boutiques — called Guerlain Parfumeur — offer a selection of fragrances presented in large urns, to be filled into 125 ml coloured bee bottles or 20 ml travel atomizers. The bottles can be further customized with bows, ribbons, and engravings. Advertised as an eco-friendly concept due to the bottles being refillable, Guerlain plans to expand it to several other boutiques worldwide in the near future.

The selection of fragrances and bottle colours varies from one boutique to another. Guerlain Parfumeur boutiques are currently present in the following cities: Paris, Brussels, Shanghai, and Tokyo. In the Shanghai and Tokyo boutiques, the bottles come pre-filled with a limited choice of fragrances. Read more about the Guerlain Parfumeur selection
(November 2017)


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