PERFUMES BY JEAN-PAUL GUERLAIN




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WILL FREE PRESS EVER MAKE IT TO PERFUMELAND?


Guerlain celebrates its 190th anniversary this year. According to a recent Guerlain press release, the fragrance Royal Extract, a Harrods exclusive, is "paying tribute to Pierre-Francois-Pascal Guerlain’s fragrance 'Royal Extract of Flowers' which was created in 1828, the year of Guerlain’s creation." We're also told that "Royal Extract has been reimagined today by house perfumer Thierry Wasser."

We wonder if free press will ever make it to Perfumeland? No, Royal Extract is not inspired by an 1828 Guerlain perfume, but is a reissue of the fragrance Guet-Apens from 1999, which was renamed Attrape Cœur in 2005 and discontinued in 2009. And no, the fragrance was not created by Thierry Wasser, but by Mathilde Laurent, now the head perfumer at Cartier.

"As long as they credit Mathilde Laurent, they can call it 'Juan Perez' and say it was commissioned by Frederic II Hohenstaufen," Luca Turin wittily remarks. It's well known that advertising practitioners rank among the three least-trusted professions, along with car salespeople and politicians. But come on Guerlain, give us your honesty and high ethical standards!
(January 2018)


See chart of Guerlain's reissued scents


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