Guerlain each year releases an impressive number of fragrances, resulting in the need to edit the catalogue. "The Guerlain history is made up of more than 1,100 olfactory creations, but unfortunately it is impossible to keep them all," explains Guerlain's customer service department. Below, you'll find what has come, changed and disappeared at Guerlain since 2013, as well as a historic chart of reissues. The list is not comprehensive; for instance, it doesn't include special bottle editions or discontinuations of Aqua Allegoria fragrances and limited editions.

New fragrances
• Guerlain 190 Ans
• Musc Noble
• La Petite Robe Noire Black Perfecto EdT Florale
• Shalimar Souffle de Lumière
• La Petite Robe Noire EdP Légère
• Météorites Le Parfum
• Mon Guerlain EdP Florale
• Aqua Allegoria Passiflora
• L'Homme Idéal L'Intense

• Moscow (reissued as Baiser de Russie)
• Aqua Allegoria Bouquet No.2 (reissued as Aqua Allegoria Rosa Rossa)
• Aqua Allegoria Teazzurra
• Aqua Allegoria Nerolia Bianca
• Aqua Allegoria Limon Verde

• La Petite Robe Noire Eau Fraîche
• Habit Rouge aftershave
• Ambre Éternel

Other changes
• New Guerlain Parfumeur boutiques are opened in Moscow, Munich, and Hong Kong

New fragrances
• Aqua Allegoria Bergamote Calabria
• Joyeuse Tubéreuse
• L'Homme Idéal Sport
• Oud Essentiel
• La Petite Robe Noire Black Perfecto
• Lui
• Shalimar Souffle Intense
• Fall Flowers
• Le Frenchy

• Mon Exclusif (reissued as Mon Guerlain)
• Cologne Fond de Cuve (reissued as La Cuvée Secrète)
• Aqua Allegoria Bouquet No.2 (reissued as Aqua Allegoria Rosa Fizz)
• Quand Vient la Pluie EdP (exclusively for the Guerlain Parfumeur boutique in Brussels)
• Iris Ganache (exclusively for the Guerlain Parfumeur boutique at place Vendôme in Paris)
• Oriental Brûlant (exclusively for the Guerlain Parfumeur boutique at Printemps department store in Paris)
• London (exclusively for the Guerlain Parfumeur boutique at the rue des Francs Bourgeois boutique in Paris)
• Habit Rouge Dress Code

• Mon Exclusif
• All bath products except for Les Délices de Bain, Mon Guerlain, La Petite Robe Noire, Shalimar, L'Homme Idéal, and Habit Rouge
• Bois d'Arménie becomes exclusive to Paris

Other changes
• The atomizers on the L'Art & la Matière and Déserts d'Orient bottles are replaced with a non-removable standard spray with the masculine wooden cap design
• The individual bottle designs for Samsara, Champs-Elysées, L’Instant de Guerlain, L'Instant Magic, Insolence and Idylle are replaced with uniform bottles Read more
• New Guerlain Parfumeur boutiques are opened in Brussels, Paris, and Shanghai

New fragrances
• Un Dimanche à la Campagne
• 4 Saisons: Le Printemps, L'Été, L'Automne, L'Hiver
• Néroli Outrenoir
• La Petite Robe Noire Intense
• L'Homme Idéal EdP
• Muguet (new version by Thierry Wasser)
• Aqua Allegoria Pera Granita
• Ambre Éternel

• Habit Rouge Dress Code (new bottle design)
• Aqua Allegoria Pivoine Magnifica (reissued as Aqua Allegoria Rosa Pop)
• L'Instant Magic EdP
• Aqua Allegoria Figue-Iris (reissued in an EdP version as Promenade des Anglais)
• Aqua Allegoria Jasminora (reissued as Le Bouquet de la Reine)
• Moscow (reissued as Le Bolshoï Prima Ballerina)

• Habit Rouge Extrait
• Cologne du 68
• Oriental Brûlant
• Idylle Parfum
• La Petite Robe Noire Couture
• Arsène Lupin Dandy
• L'Âme d'un Héros
• Chamade EdP
• Mayotte
• Cherry Blossom
• Muguet (the Jean-Paul Guerlain version)

Other changes
• The "Habit Rouge" bottle replaces the bottles for Héritage, L'Instant de Guerlain Pour Homme, and Guerlain Homme
• The bee atomizer replaces the golden canisters
• New packaging design for all Exclusive lines
• Reformulation of Mitsouko and L'Heure Bleue Parfum and EdP

New fragrances
• Flacon Tortue
• Ne m'Oubliez Pas
• Habit Rouge Dress Code
• Le Bouquet de la Mariée
• Le Plus Beau Jour de ma Vie
• Mon Exclusif
• Shalimar Cologne
• L'Homme Idéal Cologne
• Aqua Allegoria Teazzurra
• La Petite Robe Noire Eau Fraîche

• Vetiver Pour Elle (reissued as Carmen Le Bolshoï)

• Nahéma Parfum
• Myrrhe & Délires
• Eau de Shalimar
• L'Instant Magic EdP
• Habit Rouge Sport
• Idylle Eau Sublime
• Boisé Torride
• Insolence Parfum
• My Insolence

New fragrances
• Le Bolshoï Black Swan
• Santal Royal
• French Kiss
• L'Homme Idéal
• Terracotta Le Parfum
• Eau de Cashmere
• Aqua Allegoria Limon Verde
• La Petite Robe Noire Couture
• Petit Guerlain (new version by Thierry Wasser)

• Coque d'Or
• Attrape Cœur (reissued as Royal Extract)
• La Petite Robe Noire Modèle No.2 (reissued as Mademoiselle Guerlain)
• Idylle Duet Jasmin-Lilas (reissued as Idylle Love Blossom)

• Shalimar Parfum Initial
• L'Instant Magic Parfum
• Guerlain Homme EdT
• Une Ville, Un Parfum: Moscow, New York, Tokyo, Shanghai, London
• Véga
• Sous le Vent

New fragrances
• Le 68 Cologne Fond de Cuve
• Parfum du 68
• Extrait du 68
• Shalimar Ode à la Vanille Sur la Route du Mexique
• Aqua Allegoria Nerolia Bianca
• Eau de Lingerie
• L'Heure de Nuit

• Quand Vient la Pluie EdP (reissued as Place Rouge)
• Idylle Duet Jasmin-Lilas
• Aqua Allegoria Jasminora (reissued as Cour des Senteurs Versailles)

Other changes
• The bee atomizer replaces the Jardins de Bagatelle bottle

New format to old formulas
A little over a decade ago, when the demand for frequent new launches intensified, Guerlain began to occasionally reuse existing formulas for new perfume editions. To catch consumers' attention in today's enormous and overloaded market, Guerlain sees it necessary to perform at a speed of around twenty releases per year. Yes, twenty — that’s more than one every three weeks.

It seems evident that this pace would wear out even the most productive and creative perfumer (or perfumer team: Thierry Wasser is assisted by perfumers Delphine Jelk and Frédéric Sacone to create new scents) — at least when the end product must have the high quality that Guerlain wants as its hallmark ("Make good products, never compromise on quality," founder Pierre-François-Pascal Guerlain admonished his successors). It's therefore no surprise that half of all Guerlain releases consist of reissues or special bottle editions, products that the marketing department can rejig without involving a perfumer.

The Guerlain archive contains an early example of a fragrance relaunched with a new name, namely Kriss (1942) which later appeared as Dawamesk. However, this practice was not very common in the Jacques Guerlain era; in his time, demand didn't exceed his capacity. The reason for renaming Kriss was that this perfume had an unfortunate association with the Nazis.

Sometimes, Guerlain fans are happy about a reissue, like when the rather costly Mon Exclusif has become available as the more affordable Mon Guerlain. At others, fans are a little disappointed to find a once readily available fragrance relaunched and marketed as a whole new Exclusive, such as Le Bouquet de la Reine (which contains Aqua Allegoria Jasminora) and La Cuvée Secrète (formerly Cologne Fond de Cuve).

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