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Météorites Le Parfum
Guerlain has launched Météorites Le Parfum, joining Terracotta Le Parfum from 2014. The idea of creating fragrances to complement Guerlain's makeup series began in 1999 with Mathilde Laurent's spicy solar floral Terracotta Voile d'Été, followed by the powdery Météorites in 2000. Both of these scents were discontinued years ago.

The new scent is described with bergamot, apple, green notes, rose, violet, white musk, and woody notes.
(April 2018)



L'Homme Idéal L'Intense
Guerlain is refreshingly frank when stating that flankers are not born from a creative urge, but because retail chains will refuse to carry a brand if it doesn't deliver at least one new flanker for each of its pillar fragrances per year. Thierry Wasser even said that “the sickness of making flankers every five minutes is very upsetting.” Well, if it’s such a boring job to make flankers, then why should we bother reviewing them? I have therefore vowed not to spend more than an hour on texts about flankers. Read more
(April 2018)



Guerlain Parfumeur boutique in Munich
After Brussels, Shanghai, and Moscow, Guerlain has chosen Munich for the fourth Guerlain Parfumeur boutique outside of Paris. The new shop will open at Oberpollinger department store at the end of April. Guerlain's CEO since 2007, Laurent Boillot, has announced that the brand is working on a vast global expansion, opening up 100 new boutiques in major cities worldwide within the next ten years. Photo by one of the members of Honey Bees and Guerlainophiles
(April 2018)



Influencer marketing: Jeremy beats Jolie
Influencer marketing has expanded exponentially over the past two years, as the more traditional advertising channels such as television, print and desktop ads are becoming less impactful and profitable. Modern day consumers want authenticity and personal interaction, and they trust recommendations from a third party more often than a brand itself. In addition, working with a social media influencer is much cheaper for brands than creating an ad campaign. Read more
(April 2018)



Jean-Paul Guerlain's new fragrances have launched
The webshop of Jean-Paul Guerlain's new fragrance brand, My Exclusive Collection, is now open, offering four different perfumes that are all described as inspired by Jean-Paul Guerlain's personal experiences. The bottle design is identical to that of niche fragrance brand Dorin. See webshop
(April 2018)



L'Homme Idéal L'Intense
Guerlain's fifth version of L'Homme Idéal, called L'Intense, is described as a mix of cardamom, hot pepper, almond, rose, leather, patchouli, incense, vanilla, and sandalwood. See more
(March 2018)



Influencer marketing on the rise
Influencer marketing has expanded exponentially over the past two years, as the more traditional advertising channels such as television, print and desktop ads are becoming less impactful and profitable. Being the internationally least well-known of the big mainstream fragrance brands, Guerlain of course follows this trend.

In 2016, Guerlain hired 26-year-old Chinese influencer and movie star Yang Yang to boost sales in China, and now the brand wants the 28-year-old German vlogger, model and entrepreneur known as Jeremy Fragrance to influence his more than 300.000 followers to buy some Guerlain instead of all that Dior and Chanel. Jeremy's frequent references to sex and dating in his fragrance reviews have proved very popular among his young fans.

Asked about how it feels to be the brand's first master perfumer from outside the Guerlain family, Wasser tells Jeremy that "the story is so strong that you're in a swirl, and that heritage is not that heavy to carry because you just surf on the wave." This is in contrast to Pierre-François-Pascal Guerlain's original motto, "fame is fleeting, only reputation lasts," by which he meant that one should not rest on one's laurels. Photo from Jeremy Fragrance's Facebook page. Read more
(March 2018)



Angelina Jolie "trashed" the Coque d'Or bottle
According to Thierry Wasser, Angelina Jolie "trashed" the Coque d'Or bow tie bottle used for Mon Exclusif, which reportedly led to the design of the quadrilobe spray bottle for the Mon Guerlain release. Read more
(March 2018)



The Guerlinade was "composed by Jacques Guerlain in 1921," says Guerlain
To showcase Guerlain's 190 years of existence, the brand is releasing a series of videos throughout the year. Oddly, the second video, which is about raw materials and Guerlain's olfactive signature, claims that the Guerlinade accord was "composed by Jacques Guerlain in 1921". Guerlain experts agree that the Guerlinade can be traced back to when Aimé Guerlain created Jicky in 1889, and that Jacques Guerlain by all accounts was the first to entitle it.

With this video, Guerlain is saying that L'Heure Bleue, one of the brand's most iconic fragrances, does not include the Guerlinade. Who's the editor-in-chief at Guerlain? Watch video
(March 2018)



Thierry Wasser dissatisfied with Guerlain's way of handling anniversaries
Fragrantica interviewed Thierry Wasser while he was in Moscow to promote the new Guerlain Parfumeur boutique at TsUM department store. He explains how dissatisfied he was with the marketing team's decision not to celebrate the brand's many anniversaries in 2009, like Jicky (1889), Mitsouko (1919), Vetiver (1959), Chamade (1969), Nahéma (1979), Samsara (1989), and Aqua Allegoria (1999). That's why Mon Guerlain is being promoted as a tribute to women, because this motto sums up what Guerlain's 190th anniversary should be about, he says.

Thierry Wasser already revealed his criticism of Guerlain's marketing team in 2014 in an interview on Persolaise.com, but his comments were subsequently deleted. Read more
(March 2018)



Guerlain Parfumeur boutique in Moscow
LVMH has opened a Guerlain Parfumeur boutique at TSUM department store in Moscow. This is the third Guerlain Parfumeur boutique outside of Paris, after Brussels and Shanghai. Guerlain's CEO, Laurent Boillot, has announced that the brand is working on a vast global expansion, opening up 100 new boutiques in major cities worldwide within the next ten years. There's no news yet about an exclusive reissue for the Moscow boutique. Read about the reissued scents at Guerlain Parfumeur boutiques
(February 2018)



Aqua Allegoria Passiflora
I must admit I don't favour reviewing Aqua Allegorias, as these scents interest me just about as much as collecting stamps: the endless remixes of the same four notes (citrus, orange blossom, fruit, white musk) annoy me the same way muzak in elevators does. That said, Passiflora stands out as being the first aquatic Aqua Allegoria, with the weird accord of watermelon and seawater that we know from 1990's perfumery. Some perfume aficionados distinguish between aquatic fragrances (watermelon and breezy notes) and marine fragrances (salty seawater notes). Guerlain, on the other hand, does not make this distinction, as both L’Homme Idéal Sport and Passiflora are advertised as aquatic scents, although Sport leans towards watermelon, while in Passiflora, the salty, almost ashy umami note of seaweed is very pronounced. Read fragrance review
(February 2018)



LVMH will celebrate Guerlain's 190th anniversary during Les Journées Particulières
LVMH has announced its 4th edition of Les Journées Particulières, taking place on October 12, 13 and 14 this year. According to a recent LVMH newsletter, the event will include an "exceptional mise-en-scène" at Maison Guerlain to celebrate Guerlain's 190th anniversary. Read more
(February 2018)



Muguet 2018
Elle Russia shows us this year's edition of Guerlain's Muguet, a frosted version of the classic bee bottle which comes with a gilded inscription and a white faux flower adornment. Priced at 430 €. Photo by maria_taranenko_elle_russia on Instagram.
(February 2018)



Maison Guerlain's restaurant Le 68 closes
French chef Guy Martin has stopped his collaboration with Maison Guerlain, therefore the restaurant and tea room Le 68 is now closed. According to the boutique staff, Maison Guerlain plans to open an Asian restaurant instead.
(February 2018)



Retail chains are forcing brands to make flankers
According to Guerlain's perfumer, fragrance brands don't have a heartfelt desire to make flankers, but are forced by the retail business. He explains that retail chains will refuse to carry a brand if it doesn't deliver at least one new flanker per year, because stores require a constant flow of new products to attract customers. He also says that although perfume aficionados are often annoyed by flankers, the bottom line is that flankers work to increase a brand's market share. Read more
(February 2018)



Quadrilobe editions of Samsara, Champs-Elysées, and L'Instant de Guerlain
Guerlain's French webshop now carries the new quadrilobe editions of Samsara, Champs-Elysées, and L'Instant de Guerlain. Using the standard 30 ml quadrilobe bottle means reduced ml prices. You now save 20 percent per ml on Samsara and Champs-Elysées Parfums, and 40 percent on L’Instant de Guerlain Parfum. Read more

(February 2018)



Aqua Allegoria Passiflora
Guerlain's new Aqua Allegoria Passiflora is described as tropical and fresh, with notes of passion fruit, bergamot, lemon, mandarin, grapefruit, aquatic note, orange blossom, and ylang-ylang. Read more
(February 2018)



Chinese readers not happy with "clumsy Western commercial forays into China"
Guerlain's CEO, Laurent Boillot, wants to conquer China, and the brand marks the Chinese New Year with a red bee bottle engraved with the Chinese character Fú (福), which means "fortune" or "good luck". However, it doesn't make Chinese readers feel very lucky, as Chinese customers often perceive Western imitations of Chinese products as inauthentic and badly made. Photo by one of Monsieur Guerlain's readers. Read more
(February 2018)



LPRN Eau Fraîche discontinued
Just three years after its debut, Guerlain discontinues La Petite Robe Noire Eau Fraîche. Read about LPRN Eau Fraîche
(February 2018)



Guerlain reconfigures the Aqua Allegoria line
For the first time since 1999, this year Guerlain proposes not only five, but ten different Aqua Allegorias at the same time, namely Bergamote Calabria, Limon Verde, Herba Fresca, Mandarine Basilic, Pamplelune, Passiflora, Pera Granita, Nerolia Bianca, Rosa Rossa (a renamed reissue of Rosa Fizz, formerly Bouquet No.2), and Teazzurra.

Divided into four categories of freshness (citrus fresh, minty fresh, fruity fresh, and floral fresh), the presentation of the line has been changed as well, now described as "the freshness of an Eau Fraîche with the lasting power of an Eau de Parfum". It's surprising to find Mandarine Basilic marked as minty and Pamplelune placed in-between the minty and fruity categories. Photo by shaneela_rowah_al_qamar on Instagram. Read more
(February 2018)



Mon Guerlain EdP Florale
If brands wish to maintain the topical interest of a product in today's frantic market, they need to advertise it in the most cunning ways. In the fragrance industry, these ways are typically limited to hiring celebrities and launching flankers, although Guerlain claims to pursue a "disruptive" marketing trend. Hiring Angelina Jolie wasn't cheap, and with Mon Guerlain already being "so yesterday", Guerlain is forced to try to keep the output going by flogging Mon Guerlain Elixir, Mon Guerlain Intense, and then Mon Guerlain Crazy. Given what we've seen with the La Petite Robe Noire line, we can expect at least one new Mon Guerlain version per year over the next decade. The first one is called Mon Guerlain EdP Florale. Read fragrance review
(February 2018)



Angelina Jolie swamped by fans leaving Maison Guerlain
Angelina Jolie caused a commotion in front of Maison Guerlain as she came in and out of the shop during a recent visit to Paris. Reportedly, her presence in Paris was due to her filming for a new Mon Guerlain commercial.

"After five years without a celebrity face, we have surprised the luxury industry by choosing someone who has rejected to be the face of many houses before signing with Guerlain," the brand's CEO, Laurent Boillot, said at the launch of Mon Guerlain. This photo must be a dream come true for him. Read more
(February 2018)



Jean-Paul Guerlain's new fragrance brand
Jean-Paul Guerlain's new fragrance brand, My Exclusive Collection, a.k.a. MEC (which amusingly, if treated as an acronym, is French for "guy", "lad", or "bloke"), held another press event at Château de Versailles on January 20, showcasing some of the new fragrances. Confusingly, MEC uses the same packaging design as fragrance brand Dorin. According to MEC's website, a webshop will open shortly. See MEC's website
(January 2018)



Guerlain's 190th anniversary video
Guerlain has created a captivating video to showcase the brand's 190 years of existence.
(January 2018)



Will free press ever make it to Perfumeland?
Guerlain celebrates its 190th anniversary this year. According to a recent Guerlain press release, the fragrance Royal Extract, a Harrods exclusive, is "paying tribute to Pierre-Francois-Pascal Guerlain’s fragrance 'Royal Extract of Flowers' which was created in 1828, the year of Guerlain’s creation." We're also told that "Royal Extract has been reimagined today by house perfumer Thierry Wasser."

We wonder if free press will ever make it to Perfumeland? No, Royal Extract is not inspired by an 1828 Guerlain perfume, but is a reissue of the fragrance Guet-Apens from 1999, which was renamed Attrape Cœur in 2005 and discontinued in 2009. And no, the fragrance was not created by Thierry Wasser, but by Mathilde Laurent, now the head perfumer at Cartier.

"As long as they credit Mathilde Laurent, they can call it 'Juan Perez' and say it was commissioned by Frederic II Hohenstaufen," Luca Turin wittily remarks. It's well known that advertising practitioners rank among the three least-trusted professions, along with car salespeople and politicians. But come on Guerlain, give us your honesty and high ethical standards! See press release
(January 2018)



Re-created vintage Guerlain perfumes displayed in Paris
On the occasion of Guerlain's 190th anniversary, Thierry Wasser's re-created historical Guerlain perfumes are now being displayed as a magnificent box set at Maison Guerlain and the place Vendôme boutique in Paris. The vintage versions of Eau de Cologne Impériale, Jicky Parfum, Shalimar Parfum, and Nahéma Parfum have been added to the original collection of 50 fragrances.

Sadly, these perfumes are not for sale, as they contain ingredients that don't meet the IFRA safety criteria, but ten of them can be smelled on-site from small diffusers. In addition, it's possible to book a 3-hour guided tour through the perfumes at Maison Guerlain's vintage workshop for 130 €. Read fragrance reviews
(January 2018)



La Petite Robe Noire EdP Légère
Guerlain's eighth variant of La Petite Robe Noire since 2012 is called Eau de Parfum Légère (légère is French for "light"). Like all the previous versions, it comes with a toe-curling nickname, this time "Ma Robe Hippie-Chic". Notes listed are the same as for the standard EdP (cherry, rose, almond, tonka bean and black tea), but in a lighter version. Reportedly, the Eau Fraîche version from 2015 is discontinued at the same time. Read more
(January 2018)



New Parisienne: Baiser de Russie
Guerlain has launched a new addition to its Parisienne line, reserved for reissues of discontinued scents. Called Baiser de Russie ("Russian kiss"), it's a renamed and recoloured reissue of Randa Hammami's fragrance Moscow, which was discontinued in 2014. See more
(January 2018)



Marketing causes perfume prices to rise 30 percent
The price of perfumes has risen thirty percent within the past few years. According to Guerlain's marketing director, Margerie Barbès Petit, this is mainly due to increasing marketing expenses. Guerlain is currently implementing a vast marketing plan aimed at making international customers more aware of the brand. See the story, which begins at 25m24s in this news program
(December 2017)



Guerlain's "Roots and Wings" development plan
The Guerlain Parfumeur boutique concept has now entered travel retail, with a new pop-up boutique at Charles de Gaulle Airport in Paris. Guerlain's CEO, Laurent Boillot, explains that the brand plans to open a minimum of ten new Guerlain Parfumeur boutiques per year over the next five years. "For sure airports will be part of the plan," he says.

"Travel retail is key to our growth because we are not just talking about local, but global customers, so it is an effective way to internationalise Guerlain," says Guerlain's travel retail director, Aline Valantin.

As part of this so-called "roots and wings" development plan, there will also be plenty of new Guerlain launches in 2018, which marks the brand's 190th anniversary. "Consumers today are keen on novelties – something disruptive – but also with storytelling, authenticity and heritage," says Guerlain's marketing director, Margerie Barbès Petit. Read more
(December 2017)


See also




Lunch with Thierry Wasser in Paris
You can buy a private lunch meeting with Guerlain's Thierry Wasser and at the same time support a good cause. Charitybuzz is an internet company that raises funds for nonprofit organizations through online charity auctions with celebrities and brands. The lunch, which includes a meal and alcoholic beverages, but not accommodation or the flight ticket, was donated by Guerlain's CEO, Laurent Boillot. Bidding ends on December 7. See more
(November 2017)



Vendôme is already sold out of Iris Ganache
Just six weeks after the opening of the Guerlain Parfumeur boutique at place Vendôme in Paris, the shop is sold out of Iris Ganache. This fragrance, originally created by Thierry Wasser in 2007, was reissued specially for the opening of the Vendôme boutique. The Guerlain staff informs us that it's still not decided if more Iris Ganache will be produced in the future. Read more about reissued Guerlain fragrances
(November 2017)



Guerlain and China's cosmetics law
Due to China's regulations concerning the hygiene supervision over cosmetics, the new Guerlain Parfumeur boutique in Shanghai is not allowed to sell fragrances on tap. As a consequence, the coloured bee bottles are sold prefilled, and customers have only a limited choice of colours for each fragrance. The large urns on display contain coloured water.

This news was kindly shared by Chi Tang on Facebook.
(November 2017)



Honey Bees and Guerlainophiles
For everyone who is passionate or curious about Guerlain, I have created the closed Facebook group Honey Bees and Guerlainophiles. In this group, you will meet some of the most enthusiastic, knowing and attentive Guerlain lovers in the world, and find an explosion of information that is not available anywhere else on the vast internet. Join Honey Bees and Guerlainophiles
(November 2017)



Guerlain craze in Shanghai
A Guerlain boutique and exhibition recently opened in Shanghai, and most of the limited editions sold out in just a few days. Secret de la Reine, a bejewelled perfume dispenser shaped like a bee (pictured above), went for ¥3,600,000 (US$540,000).

There's a good reason why LVMH is investing in China: the country has the second largest number of billionaires in the world, as well as a great love for European luxury. According to the latest economic reports, if the current trends continue, it will take only four years for the total wealth of Asia's billionaires to overtake US billionaires. See more (in Chinese)
(October 2017)



Mayotte wants to revive its ylang-ylang business after Jean-Paul Guerlain's exit
In 1995, Jean-Paul Guerlain established an ylang-ylang plantation in Mayotte, a French overseas department in the Indian Ocean, but according to a recent story in Le Journal de Mayotte, he left the island in the early 2000s following an inspection by the authorities, which banned his use of unskilled, non-unionized, low-paid workers.

Guerlain's exit meant a halt of the export of ylang-ylang oil, but Mayotte now wants to raise funds in order to revive the ylang-ylang business and make a living for around 100 local farmers. Read more (in French)
(October 2017)



Fifth anniversary of La Petite Robe Noire
Guerlain celebrates the 5th anniversary of the international release of La Petite Robe Noire with a giant black glass bottle dressed in an elaborate leather harness by Maison Tassin. The bottle, which is priced at 10,000 €, contains 1.5 litres of La Petite Robe Noire. See more
(October 2017)



Thierry Wasser prefers travelling for raw materials, has nothing to do with bottle and packaging design
Thierry Wasser recently visited Shanghai for the opening of a new Guerlain Parfumeur boutique and an exhibition called "In the Name of Love". In this interview, he says that the most interesting part of his job is travelling to meet with producers of raw materials, because they are so outgoing and willing to interact. By contrast, composing perfumes can be a lonely task.

He also reveals that he has nothing to do with decisions regarding Guerlain's bottle and packaging designs, and that he doesn't always like the marketing department's ideas and choices. For instance, one of the bottles from 2009 reminded him of a TV stand (he must refer to Mon Précieux Nectar). Read more (in Chinese)
(October 2017)



New box design
Guerlain has changed its packaging design several times during its 189 year history, which is a useful rule of thumb for dating a vintage Guerlain perfume. In addition to these general packaging designs, there have been various independent styles, such as the white box for the bee bottle, or special designs for export. In the 1980s, Guerlain began to issue unique box designs for each of its contemporary and bestselling fragrances, and later also for limited editions. As of 2017, the brand has reverted to uniform packaging for all fragrances except for the so-called pillar fragrances (Shalimar, Aqua Allegoria, La Petite Robe Noire, L'Homme Idéal, and Mon Guerlain).

A very minimalistic design, the box for the heritage fragrances (Jicky, Après l’Ondée, L’Heure Bleue, Mitsouko, Vol de Nuit, Chant d’Arômes, Chamade, Nahéma, Jardins de Bagatelle) is now all white with a square gold label, while the boxes for the contemporaries (Samsara, Champs-Elysées, Insolence, L’Instant de Guerlain, L’Instant Magic, Idylle) are individually coloured. The boxes for the masculine range, which were introduced in 2016, are grey with a coloured label, except for Habit Rouge whose box is all red. Read more about Guerlain's bottles and boxes
(October 2017)



Reissued scents at Guerlain Parfumeur boutiques
With the Guerlain Parfumeur concept, featuring a selection of Guerlain fragrances to be decanted into bee bottles or travel atomizers, the brand has begun to make discontinued, but still fairly popular fragrances available on tap. Each fragrance is exclusive to one boutique.

In Brussels, we find the EdP version of Thierry Wasser's Quand Vient la Pluie (2007). Printemps department store in Paris offers Christine Nagel's Oriental Brûlant from the Elixirs Charnels line (2008), while the rue des Francs Bourgeois boutique has London from the Une Ville, Un Parfum series, also by Christine Nagel (2011). Finally, the new Guerlain Parfumeur boutique just next to place Vendôme in Paris carries Thierry Wasser's Iris Ganache (2007). According to Guerlain boutique staff, Maison Guerlain will carry Annick Ménardo's Bois d'Arménie (2006), which has now been deleted from the L'Art & la Matière line, while no reissue has been made for the recently opened boutique in Shanghai.
(September 2017)



Guerlain returns to place Vendôme
After two years of renovation work on the building that used to house Guerlain's 1935 boutique at place Vendôme in Paris, the premises are now ready for the brand to move back. Meanwhile, LVMH has turned the entire place Vendôme building into a Louis Vuitton flagship store, which means that Guerlain has moved to just next to the historical shop, whose address was 2 place Vendôme. The new address is 356 rue Saint-Honoré.

The original marble interior from 1935 has been preserved for the new boutique, which will also feature the Guerlain Parfumeur concept. Guerlain's place Vendôme boutique opens on September 30.
(September 2017)



Guerlain wants to conquer China
One of the world's most rapidly growing markets, China has become an excellent opportunity for European luxury brands to increase their global market shares. It's estimated that the number of upper middle and high-income Chinese, mainly clustered in urban areas, will grow to more than a third of the country's vast population by 2030. And now it's Guerlain's turn to collect some Chinese yuan. The brand recently opened a Guerlain Parfumeur boutique in Shanghai, as well as an exhibition called "In the Name of Love", hoping to make its olfactory art known to the Chinese.

"Two years ago we made the decision to expand internationally," says Guerlain's CEO, Laurent Boillot, to Chinese nationalist newspaper Global Times. "China is now our highest priority, then Russia, the Middle East and Europe. We are expanding globally based on one priority — fragrance."

Boillot also reveals that the company plans to build an innovation centre in China next year, in order to be closer with Chinese consumers. "There are obvious differences between Chinese and Western consumers. Chinese have different tastes and different usage attitudes," Boillot explains.

The opening ceremony was attended by, among others, Guerlain's CEO, Laurent Boillot, perfumer Thierry Wasser, LVMH China President Wu Yue, and the Singaporean-Chinese film star Gong Li. Read more
(September 2017)



Le Frenchy
Fifty-five years ago, the young Jean-Paul Guerlain was proudly proclaimed to be the perfectionist his predecessors were, "preferring to spend seven years, make 450 experiments and consult five Guerlain noses in the making of Chant d'Arômes." Fast-forward to 2017, and Guerlain is proud to present 12-15 fragrance releases per year. Le Frenchy, a new addition to the Parisien line, is the brand’s twelfth fragrance this year, two of which were reissues.

The Parisien line is a masculine offshoot of the Parisiennes, reserved for reissues of discontinued fragrances or limited editions. However, apart from flankers of Habit Rouge, L’Instant de Guerlain Pour Homme, and Guerlain Homme, there aren’t many discontinued men’s scents in Guerlain’s back catalogue to reissue, and it was the arrival of the brand-new Arsène Lupin duo in 2010 that prompted Guerlain to form an exclusive masculine line, which included Derby, Chamade Pour Homme, and L’Âme d’un Héros (formerly Coriolan). Arsène Lupin Dandy and L’Âme d’un Héros were taken out of production last year, leaving just three fragrances in the Parisien collection.

According to Guerlain, Le Frenchy is neither an old nor an entirely new fragrance, but an EdP reworking of Jacques Guerlain’s Eau de Verveine, which was a citrusy, herbal cologne with verbena and sage. The news of this release has elicited several comments on fragrance forums, saying that Guerlain’s timing is strangely off, issuing fresh scents for the winter season, and that the name sounds childish and inelegant. It’s true that the word Frenchy is derogatory slang for people or things that are typically French in character. On the other hand, using derogatory slang about oneself sometimes has a disarming, humorous effect that charms us. We can question whether there’s anything particularly "French" about a fresh fragrance, although all of the historic French perfume houses, including Guerlain, started out as producers of fresh-smelling colognes. Maybe Guerlain just wanted a masculine counterpart to French Kiss in the Elixirs Charnels line. Read fragrance review
(September 2017)



Fall Flowers
For the second time, Guerlain has collaborated with Arita Porcelain Lab in Japan, creating a porcelain bottle inspired by the 1912 heart-shaped stopper bottle. Adding to the Japanese association, last year’s Arita edition was made for Mitsouko, Jacques Guerlain’s 1919 fruity chypre masterpiece named after the heroine of a love story set in Japan.

The 2017 edition contains a new EdP fragrance called Fall Flowers. Guerlain boutiques have testers of the scent for the curious who don’t want to pay 650 € for a bottle of perfume, almost twice as much as the Mitsouko edition. An Arita bottle made to hold sake is priced at around 100 €, and a new juice just doesn’t justify the extra 550 € for this release.

Apart from the inflated price, there are two things about Fall Flowers that are difficult to come to terms with, the first being that Guerlain asked Arita Porcelain Lab to replace the beautiful heart-shaped stopper with a bric-a-brac figurine shaped like a flower, and secondly, the name. We do understand that the flower stopper references the fact that it’s a floral fragrance, but the only thing autumnal about this scent is that it was launched in September. Read fragrance review
(September 2017)



Guerlain limits Bois d'Arménie
According to Guerlain boutique staff, the brand has stopped the production of Bois d'Arménie, and only a few bottles are left in stock. However, the staff also reveals that there are plans to make the fragrance available as a Paris exclusive in the future.
(September 2017)



Guerlain's CEO wants to preserve the brand's patrimony
At a time when Guerlain discontinues most of its emblematic bottle designs, the brand's CEO, Laurent Boillot, declares that one of his three major concerns is the preservation of the Guerlain patrimony. "With almost 190 years of existence, the Guerlain history is rich," he says. According to him, when he arrived as CEO in 2007, there were no attempts to preserve the Guerlain patrimony. Read more at Les Echos
(September 2017)


Some images courtesy of guerlain.com


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