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RETAIL CHAINS ARE FORCING BRANDS TO MAKE FLANKERS


According to Guerlain's perfumer, fragrance brands don't have a heartfelt desire to make flankers, but are forced by the retail business. He explains that retail chains will refuse to carry a brand if it doesn't deliver at least one new flanker per year, because stores require a constant flow of new products to attract customers. He also says that although perfume aficionados are often annoyed by flankers, the bottom line is that flankers work to increase a brand's market share. Read more   Read fragrance review of Mon Guerlain EdP Florale
(February 2018)


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